So what is open data in the field of market research?

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ritu500
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Joined: Sat Dec 28, 2024 7:03 am

So what is open data in the field of market research?

Post by ritu500 »

In our work, we always try to rely on the most accurate and verified data - these are, first of all, purchased arrays from official sources. Their most significant drawback is the high price, in addition, they cover a fairly narrow cross-section of the market (limited by the classifier), are poorly adapted to the solution of problems facing the marketer, and are not always promptly updated. But at the same time, they are the easiest to acquire, the supplier is responsible for their accuracy, and the information provided is usually easy to interpret and does not raise questions. The most common alternative to purchasing ready-made statistical arrays is open data analysis.


The very name of this method often misleads bahamas telegram marketers and raises questions about the cost of reports based on information from the so-called "free access". Open data refers to the entire spectrum of information that is not a paid database with limited access. Thus, all types of information from the Internet end up here, starting with monitoring company news and ending with analysis of publications from foreign statistical agencies.


The main sources of open data that can be used for market analysis can be identified: company websites industry news aggregators, including foreign ones websites of ministries websites of statistical agencies, including foreign ones websites of administrations of different levels and municipalities company catalogs trading platforms This is not a complete list of sources, but it gives an idea of ​​the volume of information that needs to be collected, brought into a readable form, translated from a foreign language, compared with historical data and verified using alternative sources, tabulated and interpreted.
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