If you’re spending upwards of $10K per month on ads, but you are only refreshing your ad creative every quarter, then you’re not only going to have trouble scaling, but you’re likely missing out on efficiency gains in CPA and ROAS. Instead, one of the best techniques is letting your creative scale alongside your budget. Don’t just increase your
while only updating your creative every quarter. A general rule of thumb that kazakhstan number screening has worked for me: every time you increase your budget by 50%, you should double your creative output. So let’s say in month 1, you’re spending $10K per month with five video assets. If you aim to increase spend to $15K per month by month 3, you should then have 10 video assets ready by the time you get to that 3-month mark. Furthermore, once you get to that point of $15K in ad spend and 10 video assets, you should be refreshing that creative on a biweekly or monthly basis (depending on your bandwidth and creative resources). Think of your ad creative as fuel. If you want to keep moving forward, you’ll need to keep refueling.
spend every week or month
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