Big Data can, for example:

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3. Smarter, more human-friendly infrastructures
The use of Big Data in the automotive sector does not only concern cars but also, as we have said several times, the surrounding environment. From sensors installed in the road infrastructure (cameras, traffic lights, lane indicators, road signs, parking meters, etc.) and those set up by the ITS (the intelligent transport system born from the integration of “telematics” knowledge with transport engineering) considerable amounts of traffic information arrive at any moment .

How can this data be used? The possibilities are varied and numerous, in australia whatsapp resource continuous definition. In general, they have the objective of increasing road safety .


enable the design of better organized traffic flows,
proceed with the construction of rest areas where really necessary,
provide, in places with a high concentration of accidents, the installation of traffic lights or traffic deterrents,
set up more precise navigation systems,
improve vehicle warning systems to alert drivers promptly about weather conditions, roadworks or sudden turns.


4. A formidable support for Customer Relationship Management activities
Digital technologies and Big Data analytics play a fundamental role in being able to give concrete answers to customer requests. Their contribution is decisive in shaping communications between consumers and brands and in facilitating conversations between potential customers and consultants , ultimately making the entire sales process more streamlined and productive.