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Your email and SMS segmentation strategy should look the same, whether based on demographic, purchase behavior, or particular goals. These lists may look similar, especially if customers have opted into both text and email communication, but remember to assess your data regularly and deduce which messaging method is most effective for members of your audience. Next, set up drip campaigns and other triggered sends for SMS and email. Marketers regularly use drip


abandoned cart series in their email campaigns. The same can be used on SMS. Putting algeria number screening these campaigns in place ahead of time with triggered send days and times will ensure subscribers receive regular communication. Then, agree on key messaging points. Combining your SMS and email strategies allows you to use the same messaging across both channels. You’ll get more out of the copy and design while changing the delivery and brevity by channel to ensure you’re always brand-friendly and focused. Drive the same call-to-action and put metrics in place to gauge effectiveness. As the messaging should be consistent between your email and SMS sends, the same goes for your call to action (CTA).