ROAS goals without getting tunnel vision?

[muniyaakter]

I’ve noticed that often, marketers use their ad spend’s return on investment (ROI), also known as return on advertising spend (ROAS), as their KPI. It pops up over and over on industry blogs: If you can keep your ad spend low — with efficient targeting, say, or low CPMs — and your conversion rate high — with incentives like flash sales and coupons — you can achieve a sky-high ROAS. However, this approach can hurt profitability. High ROAS isn’t everything, and it doesn’t exist in a bubble; it should really be just


one element of a more complex assessment of your marketing efforts, that sri lanka number screening
also include factors like gross profit margin. How can marketers calculate ROAS, and set realistic Why is profit ultimately more important than ROAS — and what does that mean for ubiquitous discount codes and flash sales we all see online? Let’s get into it. How to calculate ROAS in 2023 Before we get into the nuances surrounding ROAS on paid social ads, here’s the latest two-stage playbook for calculating it. 1. Attribute sales to paid social campaigns — or at least channels.