According to statistics, more than half of users churn in the first month. The uninstall rate clearly shows customer dissatisfaction with your app's terms or services. It's crucial to know when and why people decide to delete your app and focus on eliminating the root cause of the problem. Only by doing in-depth research will you get insights into what stands behind customers’ discontent and how to prevent the uninstallation of apps. We have collected hands-on tips to help you win your users’ loyalty.
Poor User Experience
A poor user experience can occur for many reasons. When people install apps or pay for app-specific pro features, they expect to get value for their money. However, many end up disappointed right after downloading the product because the app didn’t live up to their expectations at all. The more dissatisfied users become, the lower they will rate your app, which affects your overall revenue. This phenomenon is called ‘buyer's regret,’ and when it occurs, you lose users without much opportunity to reconcile.
Ad Clutter
Relevant ads that occasionally pop up in your application won’t do your business any bad as long as they do not contain offensive, low-quality, or out-of-place content. People are sometimes interested in targeted advertisements, but if it causes them too much disturbance, they are more likely to pull away. Who wouldn’t be irritated when the same inappropriate ad repeatedly strikes the eye?
It doesn’t mean, though, that you should eliminate all the ads from your application. You can avoid this problem by launching targeted ads that do not interfere with the app layout. You also should monitor user reactions to the ads and see which ones are the most clickable. It is always better to put user engagement first, because that’s what matters at the end of the day.
Confidentiality Concerns
Another thing that often leads to a higher app abandonment rate is privacy concerns. Users regard excessively overwhelming permissions as a privacy intrusion and tend to quit the app if they encounter one. Some personal information many apps request is optional and doesn’t influence customer experience much. It might seem some data is harmless to share with your app, but users find complex and persistent questions rather off-putting. Before incorporating any in-app permissions, think of those which are indispensable for your app's effective functioning and those you can do without.