reading them, began to buzz around

[muniyaakter]

In short, I was not yet an entrepreneur and I just could not grasp the strength and effectiveness of this strategy applied to the Italian market (mainly made up of small and medium-sized businesses). Together with the other cornerstone of "modern" marketing, The Purple Cow by Seth Godin, to which I had paid little attention despite the fact that at first reading I had the feeling of having understood the most arcane secrets of international marketing, these two "little books" ended up on the shelf of the library waiting for a more conscious rediscovery. There were, however, a couple of questions that immediately after in my head.


Questions that then found an answer, as it was right, in the new edition of this honduras number screening unmissable masterpiece, which I (re)read with new eyes this summer. How to define and maintain a Blue Ocean Strategy over time? The question I asked myself then (and I still ask myself) was the following: once I have found, with so much effort, my blue ocean , how can I stay on the "crest of the wave" without it taking me into waters that little by little become increasingly tinged with red? As an "enlightened" entrepreneur, I explore, experiment, become passionate, innovate, share, communicate and teach the good things I have discovered.