consumer perceives the stimulus

[muniyaakter]

In this way, the experience is reconstructed, moment by moment, and what types of relationship each subject had with the experimental stimulus. The neurometrics generally used in EEG-Biofeedback tests are the following: Attention: The consumer is ready to receive stimuli from the outside. He is open and receptive. Focus: The consumer shifts attention from the stimulus in general to the details of the same. It is a phase of selective attention. Memory: The consumer is ready to learn and memorize. He is in a phase of updating his previous knowledge. If memory and attention are activated simultaneously, the as a Novelty.


Evocative: The consumer connects and compares the stimulus with hi australia telegram data experiences (familiarity with the brand, consumption habits, influence of advertising). Decoding: Signals a gap that is too large between the subject's beliefs/values ​​and what the stimulus communicates. Generates a state of inhibition, hinders the decision-making process. Anxiety: The consumer perceives the stimulus as not immediately understandable and usable. He is in a state of cognitive fatigue. Based on the analysis of these metrics, mappings are produced and indicators are defined that can measure the effectiveness of each communication in a “scientific” way .