siteAuthority – Google's own domain evaluation

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Another interesting detail of the leak is the mention of siteAuthority, an internal Google value that is comparable to the well-known Domain Authority from Moz.

What is siteAuthority?
siteAuthority is a metric that Google uses to evaluate the authority and trustworthiness of a domain. This score helps Google to more quickly assess the relevance of new pages, especially when there is no specific data about these new pages yet.

How does siteAuthority work?
Similar to Moz's Domain Authority, which is based on factors such as link profile, age of the domain, and overall trustworthiness, Google uses siteAuthority to get a general impression of a domain's quality and credibility. When a new page is published from a domain that has a high siteAuthority, that page is likely to be rated more favorably by Google.

Why is this important?
This information shows that Google uses domain-level signals to quickly assess the relevance and trustworthiness of new content. For you as an operator, this means that a strong, trustworthy domain can help you rank new content more quickly. It is therefore important to build a well-maintained domain in the long term.

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In this article , we'll explain how you can uncover the weaknesses in your current SEO strategy in order to develop targeted countermeasures . We'll explain step by step how an SEO audit works and which tools you need.

downgrades by the algorithm
Finally, the leak reveals various algorithmic penalties that Google can impose on bc data philippines websites. Of particular interest here are the downgrades for product review sites and websites with poor navigation.

Product review sites:

Google seems to be taking particularly strict measures against product review sites. These sites are often the target of spam and low-quality content, as they often generate revenue through affiliate links.

If Google determines that a product review page consists primarily of such low-quality content or does not contain any actual, authentic reviews, it may result in a devaluation in the search results.

Poor navigation:

Another important finding is the devaluation of websites with poor navigation. Users expect intuitive and easy-to-use navigation. If a website is difficult to navigate, has long loading times or has a confusing structure, this can lead to a negative user experience. Google recognizes this and tends to downgrade such pages in the search results.