The biggest danger for marketing departments is ignoring AI
Posted: Wed Jan 15, 2025 6:11 am
In fact, one-third of respondents to a global survey by McKinsey reported the use of generative AI by at least one of their organization’s business lines. And to be sure to convince the remaining two-thirds, the computing giants are willing to promise a lot. For example, Microsoft, through Brad Smith, president of the Redmond company, has promised to take full legal responsibility if his company’s generative AI tools get its business clients into trouble for violating copyright laws.
It is important to understand that, although the market is young, it is already very competitive. And for the moment, according to the Andreessen Horowitz investment fund, ChatGPT still dominates the top 50 generative el salvador leads AIs by a wide margin . But things are likely to change in the near future, to the benefit of Google, Apple, Facebook and Amazon. Regular readers of The Economist know that there are three decisive factors for the future of generative AI: computing power, data and financial resources…
The bottom line is that it is urgent for everyone to get familiar with the technology, especially marketers, to understand what AI can do for them and what it is best to avoid doing (for the moment). What value can be obtained from it and what return on investment can we expect? If, as a marketer, you are wondering how this new intelligent technology can help you in your daily practice , you can ask ChatGPT 4 directly. But don’t worry, we at Magnetic Way have done it for you. Here are 10 ways in which generative AI can contribute to the marketing field:
Improved segmentation : AI can quickly analyze massive volumes of data to identify more precise customer segments, enabling highly accurate targeting of advertising and campaigns.
Real-time Personalization : Using machine learning, AI can adjust the user experience in real time, delivering personalized recommendations, content, and offers based on each customer’s behavior.
Marketing Automation : AI-based chatbots and virtual assistants can interact with customers and answer their questions at any time of the day while collecting information. This increases business efficiency without the need for constant human intervention.
It is important to understand that, although the market is young, it is already very competitive. And for the moment, according to the Andreessen Horowitz investment fund, ChatGPT still dominates the top 50 generative el salvador leads AIs by a wide margin . But things are likely to change in the near future, to the benefit of Google, Apple, Facebook and Amazon. Regular readers of The Economist know that there are three decisive factors for the future of generative AI: computing power, data and financial resources…
The bottom line is that it is urgent for everyone to get familiar with the technology, especially marketers, to understand what AI can do for them and what it is best to avoid doing (for the moment). What value can be obtained from it and what return on investment can we expect? If, as a marketer, you are wondering how this new intelligent technology can help you in your daily practice , you can ask ChatGPT 4 directly. But don’t worry, we at Magnetic Way have done it for you. Here are 10 ways in which generative AI can contribute to the marketing field:
Improved segmentation : AI can quickly analyze massive volumes of data to identify more precise customer segments, enabling highly accurate targeting of advertising and campaigns.
Real-time Personalization : Using machine learning, AI can adjust the user experience in real time, delivering personalized recommendations, content, and offers based on each customer’s behavior.
Marketing Automation : AI-based chatbots and virtual assistants can interact with customers and answer their questions at any time of the day while collecting information. This increases business efficiency without the need for constant human intervention.