Survey existing customers - Contact loyal customers or people who engage with your brand to find out what they do and don’t like.
Leverage email - Email marketing is a powerful tool as it germany phone number list helps you discover and engage with people who already know your brand. Platforms like Survey Monkey and MailChimp can help with advanced segmentation and personalization.
Invest in social listening - Monitor what people say about your brand or products and services by using social listening. There are lots of great tools for this such as Moz and Brandwatch. If you don’t have a budget for this, set up a Google Alert for your brand or look for branded hashtags on social media.
Post on forums - Forums like Reddit and Quora have become increasingly popular as a way for people to ask questions or get reviews
2. Use social media
Social media engagement can reveal a lot about your audience. It can tell you what type of content they like, what content formats resonate and the topics that drive them to engage.
It can also help you see what competitors are doing across channels. This can give you insight into the type of content they share and how it performs. This knowledge may give you inspiration for marketing campaigns or messaging.
3. Leverage analytics
Companies across industries have collected so much data, that it can be difficult to know how to analyze it to get better business decisions or understand customer behaviors and preferences.