Greater industry knowledge: 76% of employees believe that this type of social sharing helps them stay updated on industry trends, according to Hinge Research Institute.
Recognition and career progression: By becoming a visible a saudi arabia phone number dvocate for their company, employees can establish themselves as active thought leaders way to grow a professional network. More than 85% of employees, according to Hinge, have credited employee advocacy programs with expanding their professional network.
Personal brand development: Employees can build a strong personal brand by sharing and commenting on company posts, and add their insights into the latest developments in their industry.
Greater credibility: By cultivating a personal brand and nurturing thought leadership, employees can establish themselves as credible authorities within their professional community.
Increased motivation: Employee advocacy programs can increase employees’ sense of belonging and motivation. They feel empowered to express themselves and promote the company’s values and achievements.
" By posting on LinkedIn as an employee you become more valuable to the company you work for. You also show future employers that you are an active advocate for your workplace. "
- Nicola G
willym, social media specialist at DMI
How does employee advocacy work?
Effective employee advocacy programs don’t just happen organically. Companies need to provide proper training, guidelines, content resources, and incentives for employees to share approved company messaging in their own voice across their networks.