Vary the events: Mix the types of events you offer to add value and interest e.g. webinars, podcasts, live streams, etc.
Co-host: Consider co-hosting events with other businesses or taking part in events specific to your sector to increase reach and impact.
Connect with others: Make sure you connect with and follow relevant businesses and individuals from events and other PR activities.
Coordinate with others: Coordinate your social media activity with journalists and partners for all PR campaigns.
Prepare for a social media crisis: Consider the potential neg whatsapp russian number ative impacts of a PR campaign by having a social media crisis management framework in place.
While marketing is focused on leads and sales, PR focuses more on creating a positive impression of your brand.
Digital PR aims to get the word out about what your brand stands for and what makes it unique. It aims to increase brand visibility and authority to generate positive brand awareness.
It’s necessary to build relationships and reputation before marketing can be effective. So, digital PR and marketing should work together, with each strategy complementing and enriching the other.
How to start a digital PR campaign
Whether you run your digital PR or use a digital PR agency, getting started is important. Once you start taking advantage of online channels to begin building your brand, you can analyze what is working and what isn’t and make changes if necessary.
So how can you start?