Customer Experience methodology to Marketing

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Customer Experience is a methodology / philosophy that Marketing is moving towards. It has its own methodology and tools such as Customer VoC, Buyer Persona, Customer Journey Map, etc. that Marketing professionals use on a daily basis and can therefore help HR to implement them. As well as all the associated technology.

For example, at BtrueB we are consultants specialising in applying the and Sales in B2B and Industrial environments and we have already provided some training to the HR team on how to apply it in their field. Please kuwait phone number owner note that we are not Employee Experience professionals, even though the methodology is the same.



Starting by defining the Buyer (in this case employee) Persona tool through the interview technique can be a task developed by Marketing or its network of collaborators specialized in developing Buyer Persona interviews.

Marketing can also help by conducting interviews with current employees or potential candidates. For example, thanks to the information collected from the Employee Persona, criteria can be centralized and thus make it easier for HR collaborators (recruitment companies, headhunters, etc.) to find candidates sooner.