Meta developed the advanced democratic republic of the congo email list Advantage Plus Creative tool to automatically enhance advertising creativity.
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The system can now adjust image brightness, generate animations, add music, and expand images to fit different locations. One particularly powerful feature is the ability to take basic product images and automatically generate various background settings for testing.
#2: AI-enhanced creative capabilities and best practices
Meta’s creative AI capabilities have evolved significantly, providing advertisers with powerful tools to enhance their ad content. Zirker said creative optimization should account for about 80% of ad spend, as it has become a key differentiator for campaign success. "That's your advantage. That's your competitive advantage," she emphasizes.
By analyzing a large number of accounts, Zirker found that static ads still resulted in 60-70% conversion rates. But that doesn’t mean video content should be ignored. Marketers need to test both media types to see how Meta’s AI can enhance them to improve ad effectiveness.
When you enable these enhancements, Meta will show you preview examples of possible variations and suggest the best-performing ads from previous campaigns. However, you don't always know which enhancements will be applied to individual ads.
Meta’s approach to audience targeting has changed dramatically. Over the past year, the platform has removed hundreds of thousands of targeting options.