Two types of LinkedIn ads that are best for profiles
Posted: Sat Jan 18, 2025 8:06 am
Additionally, organic posts often have a limited shelf life. When you share finland email list content organically, it may algorithmically promote it for a short period of time (usually a day or a week), gaining initial engagement and visibility. However, for most posts on social platforms, this visibility quickly decreases. LinkedIn Ads solves this limitation, allowing you to extend the lifespan of your best-performing content. By boosting your popular posts, you ensure they stay in front of your target audience long after their initial organic reach wears off.
There are two main types of LinkedIn ads to consider: thought leadership ads and sponsored messaging ads. When using promoted posts from your profile, you can combine these ad types to create an effective advertising channel for your marketing strategy, sometimes called an "influencer channel."
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Thought leadership ads are essentially promoted posts from your personal news feed. After you post content on your profile, you can promote it as an ad. Post types eligible for promotion include:
video post
Plain text post
link post
There are two main types of LinkedIn ads to consider: thought leadership ads and sponsored messaging ads. When using promoted posts from your profile, you can combine these ad types to create an effective advertising channel for your marketing strategy, sometimes called an "influencer channel."
Ready to supercharge your marketing strategy?
social media marketing world
When you attend Social Media Marketing World, you'll receive professional training from your friends at Social Media Examiner and an unparalleled conference experience.
Expand your reach, dramatically increase your engagement, and increase your sales. Be the marketing hero your company or clients need!
As a valued reader, you can save $580 on an all-access pass if you act now. Offer ends on Tuesday!
Get details
Thought leadership ads are essentially promoted posts from your personal news feed. After you post content on your profile, you can promote it as an ad. Post types eligible for promotion include:
video post
Plain text post
link post