Testing your website means taking a step forward and abandoning

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Everyone likes to test themselves . The bravest ones usually try climbing a mountain, skydiving, or rafting in a river rapid. Others try to resist a slimming diet as long as possible or learn to play a musical instrument.


But when it comes to your own website , testing is often a terrifying prospect. After all, we love our home page, the pictures of the products we sell, and the shopping cart. It’s all so simple, clean, and beautiful. It’s been that way forever, so why should it be any other way? Our users appreciate it.

Yet, you will be surprised to learn that to optimize sales on your e-commerce or the generation of commercial contacts on your lead generation site , the trick is to do tests on the website . Continuously and consistently improve every element, large and small, of your online space, to generate more and more profitability. In full Kaizen philosophical style , change for the better .

The intuitive component that often prevents 99 acres phone number list us from making correct decisions, in favor of the power of data. Modifying pages, elements and processes of the website, verifying their functioning with statistics and numbers, is the key to optimizing online conversions . A strategy at the base of Conversion Rate Optimization ( CRO ), the new perspective of web marketing that aims to increase the percentage of users who perform a qualified action on the website


In this article, I will begin to tell you about this practice, explaining which tests can be done online. Some elements may be familiar to you, others will surprise you. In any case, doing tests on the website is a strategic activity that – I am sure – you will fall in love with. Curious? Let's start.