Why AI operations matters for marketers
Posted: Sat Jan 18, 2025 8:53 am
A key mindset shift required to leverage AI effectively is understanding that AI can do more than just help you with tasks you’re not good at. It’s even more powerful when it’s used to expand on what you and your team are good at (i.e., your core competencies). This perspective opens up new possibilities for integrating AI into marketing operations.
How to use artificial intelligence to expand your marketing business
#1: Start operating with AI
To start using AI actions for marketing, identify quick wins by finding laos email list recurring tasks that take at least four hours per week. These tasks are ideal for AI automation because they are frequent enough to justify the time spent setting up the AI process, but not so complex that they require constant human oversight.
Next, imagine what you could accomplish if time was no object. Artificial intelligence allows you to realize ideas that were previously impossible due to time constraints. Ask yourself: "If I had unlimited time, what would I do for this client, project, or campaign?" Think about what data you would analyze, what research you would conduct, or what strategies you would explore in depth.
Don’t just use AI to fill skills gaps, consider how you can use it to augment and expand your proven methods and processes. For example, when reviewing a client's social media strategy, you may typically only have time to review 10-20 posts. With AI, you can analyze the last 1,000 posts and apply your scoring methodology to identify top topics, resonating content, and non-branded material.
How to use artificial intelligence to expand your marketing business
#1: Start operating with AI
To start using AI actions for marketing, identify quick wins by finding laos email list recurring tasks that take at least four hours per week. These tasks are ideal for AI automation because they are frequent enough to justify the time spent setting up the AI process, but not so complex that they require constant human oversight.
Next, imagine what you could accomplish if time was no object. Artificial intelligence allows you to realize ideas that were previously impossible due to time constraints. Ask yourself: "If I had unlimited time, what would I do for this client, project, or campaign?" Think about what data you would analyze, what research you would conduct, or what strategies you would explore in depth.
Don’t just use AI to fill skills gaps, consider how you can use it to augment and expand your proven methods and processes. For example, when reviewing a client's social media strategy, you may typically only have time to review 10-20 posts. With AI, you can analyze the last 1,000 posts and apply your scoring methodology to identify top topics, resonating content, and non-branded material.