Speed ​​means being quick

[nurmohammadkhan]

Personalization
Marketing today is all about relevance. And you will be relevant to me only if you connect with me, if you treat me differently, if you solve my doubts and fulfill my wishes... basically, if you get to know me. That's why personalization in real time marketing is another important secret. Giving a proper name to every touchpoint with the brand is very important to win over our customers.


And being fast means having to be first . The analytics tools we have today allow list of jamaica consumer email us to profile the customer like never before. Analyze your web traffic but also mobile and tablet traffic. Cross-reference the data with sentiment analysis, mentions, social media that influence the brand and from there compare it with CRM data, purchase profiles, etc. Cross-reference all this data, enhanced by business intelligence, in a neat, accurate and well-structured dashboard, and start making decisions in real time .



One of the most famous examples of real time marketing was seen during the 2013 Superbowl when the lights went out for a moment. The Super Bowl, in the United States, is the most important event of the year and advertisers compete for hundreds of millions of viewers around the world. Who prevailed? The brand of the famous Oreo cookies . And it did so by being the fastest and wittiest, in connecting with the public through a simple tweet: "Power out? No problem. You can still dunk in the dark".