Difference with Inclusion
Posted: Sun Jan 19, 2025 5:01 am
When we talk about multicultural marketing, is that the same as talking about inclusion? No: inclusion refers to the incorporation of everyone as equals in a broad sense. In other words, content must include and represent everyone, and move away from stereotypes.
Inclusive marketing takes into account the diversity of users through images or phrases. Thus, through a universal design, it ensures that all people feel satisfied and represented by the brand.
According to Shutterstock ’s study on culture and people represented in images, 88% of Generation X and 90% of Millennials believe that diverse representation in a marketing campaign can improve brand reputation.
For example, Coca-Cola has been at the forefront of embracing inclusive rwanda business email list content marketing since 1971. The book the company released that year, called I'd Like to Buy the World a Coke , brought people of different races and ethnicities together over a shared love of their product.
Since then, the brand has embraced inclusive content. We can see this in many of its actions, from its “Share a Coke” campaign to its “A Coke for All” ad on its website.
Difference with Diversity
In marketing, diversity is a strategy that attracts and includes diverse groups of consumers, including groups based on age, physical appearance, ability, gender, ethnicity, sexual identity, beliefs, among others.
It is an umbrella term that encompasses the intent and motivation behind the content of a message or marketing campaigns. Diversity in digital marketing is not just about images, it requires understanding the audience, and evaluating accessibility and user experience.
In other words, you need to know who is attracted to your brand to ensure that those user groups are represented and included in your marketing efforts.
Difference with Equity
Now, when we talk about equity, it is not about giving everyone the same, but about giving each person what they deserve. This act implies taking into account the differences of each particular case.
For example, in 2017, to commemorate International Women's Day, Instagram developed a content marketing strategy through an infographic that included data on Mexican women who had used this app to enhance their passions and turn them into businesses.
According to Instagram, more than 60% of women who use this platform believe that it creates opportunities for entrepreneurs, reduces barriers to entry, helps overcome gender stereotypes and empowers them to create their own businesses.
This infographic provides relevant statistics on women's perception of this platform and how it has benefited them professionally. It also shows the usefulness of this network for economically active women.
Inclusive marketing takes into account the diversity of users through images or phrases. Thus, through a universal design, it ensures that all people feel satisfied and represented by the brand.
According to Shutterstock ’s study on culture and people represented in images, 88% of Generation X and 90% of Millennials believe that diverse representation in a marketing campaign can improve brand reputation.
For example, Coca-Cola has been at the forefront of embracing inclusive rwanda business email list content marketing since 1971. The book the company released that year, called I'd Like to Buy the World a Coke , brought people of different races and ethnicities together over a shared love of their product.
Since then, the brand has embraced inclusive content. We can see this in many of its actions, from its “Share a Coke” campaign to its “A Coke for All” ad on its website.
Difference with Diversity
In marketing, diversity is a strategy that attracts and includes diverse groups of consumers, including groups based on age, physical appearance, ability, gender, ethnicity, sexual identity, beliefs, among others.
It is an umbrella term that encompasses the intent and motivation behind the content of a message or marketing campaigns. Diversity in digital marketing is not just about images, it requires understanding the audience, and evaluating accessibility and user experience.
In other words, you need to know who is attracted to your brand to ensure that those user groups are represented and included in your marketing efforts.
Difference with Equity
Now, when we talk about equity, it is not about giving everyone the same, but about giving each person what they deserve. This act implies taking into account the differences of each particular case.
For example, in 2017, to commemorate International Women's Day, Instagram developed a content marketing strategy through an infographic that included data on Mexican women who had used this app to enhance their passions and turn them into businesses.
According to Instagram, more than 60% of women who use this platform believe that it creates opportunities for entrepreneurs, reduces barriers to entry, helps overcome gender stereotypes and empowers them to create their own businesses.
This infographic provides relevant statistics on women's perception of this platform and how it has benefited them professionally. It also shows the usefulness of this network for economically active women.