b It would be my pleasure to share the benefits I've received with the rest of your visitors Best wishes, Rand Fishkin, CEO & Co-Founder, SEOmoz Testimonial links have a number of qualities that make them absolute gems in the link acquisition world: You can often customize the link location and anchor text (so long as it's relevant and sensible) - just ask when you send over the testimonial (or, better yet, send over the exact HTML code that will embed the right link so all the receiver has to do is copy + paste) Testimonials are frequently sitewide, but even when they're not, they tend to reside on popular, important pages (even homepages sometimes - an otherwise impossible place to get a link) They're 100% editorially given and meant as a true reflection of the relationship you've built - that's precisely the kind of link the search engines want to count They provide strong benefits to both parties in the deal; everyone's a winner They're not nearly as awkward or bizarre as a standard link request and the probability for acceptance is very high Start a list and get cracking - you have nothing to lose but your link poverty p.
s. As with all link building tactics, if you go o
usa email database verboard (abusing this tactic to excess on in a manipulative fashion), the search engines may not take it well. This is a great way to leverage existing relationships and contacts to help bring in links, but if you're plotting how to use this to earn hundreds or thousands of links, you're likely treading on dangerous ground (unless you're a reporter for a major publication, in which case every business you mention is likely to be linking back to your articles about them).
and quick article in support of the recent Whiteboard Friday, which said very clearly that the long tail of search has greater volume, and is less competitive. Well, of course for the stats mad amongst us, that's just like an open invitation to go and delve into their analytics. This is what I came up with: Compare the number of people landing on static 'company and product' type pages with the number landing on blog pages, which are targetted at more specific subjects.