Who are we talking about? The head of the marketing department (marketing director, CMO – Chief Marketing Officer) is a specialist responsible for the development of the company's product and its promotion, as well as performing a number of other functions.
What to look for? Since this position usually pertains to senior management, finding a competent ROM is quite difficult. However, the problem is often not so much with the candidates, but with the wrong approach to their hiring.
The article explains:
The essence of the organize your finances with mint work of the head of the marketing department
Types of Marketing Managers
Tasks of the Head of Marketing Department
Normative and professional competencies of the ROM
Soft skills of the head of the marketing department
Interactions between ROP and ROM
Preparing for Recruiting a Marketing Manager
Selection of candidates for the position of Head of Marketing Department
Marketing Manager Salary
Calculation of Marketing Director KPI
Recommendations for improving the work of the head of the marketing department
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The essence of the work of the head of the marketing department
Many people think that the marketing director must know all the intricacies and nuances of the products that the company produces and sells. That is why most business leaders look for a candidate for this position in competing organizations or in companies operating in related fields. First of all, the marketing director must know the interests of the target audience perfectly. His key function is to be an advocate for the values and needs of his clients.
The essence of the work of the head of the marketing department
Compared to other company directors, the top manager of the marketing service will always be treated in a special way. After all, it is from him and from the activities of his employees that such actions are expected, the result of which will be a constant flow of clients, ensuring the achievement of the target indicators of the financial plan.
The final result of the enterprise's work depends on the ability of the marketing director to competently organize and direct the activities of his subordinates, to establish interaction between all services of the organization. Therefore, for his employees, he must be a leader, must be able to organize presentations and successfully negotiate with the heads of other departments and structural divisions of the organization.
All these criteria indicate a high degree of responsibility of the marketing director. If all the company's goals for the reporting period are achieved, then this is a victory for the entire team, and if not, then either production or marketing is to blame for failing to attract the target audience and sell the products.
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