OMO customers are more willing to repurchas

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AS Group has been based in the women's shoe industry for more than 40 years. It owns 6 major brands - AS, HELENE_SPARK, MISS 21, MODA MODAY, MELROSE and BYHUE, and has 130 counters across Taiwan.

Table of contents:
e and spend higher amounts than single channel customers
The epidemic made AS realize that "conversational commerce" is a key puzzle piece for OMO's layout
Accumulated 100,000 accurate LINE friends in 15 months, and more than 60% have been bound to stores
Store staff maintain customer relationships through LINE. Customers shop online, make inquiries via LINE, and try on clothes in stores.
After the epidemic, AS Group continues to provide india email list comfortable and seamless customer experience through OMO and personalized interaction
Being at the forefront of the fashion industry, AS Group carries out a revision of its corporate identity every ten years, demonstrating its entrepreneurial spirit of excellence and non-conformity both internally and externally. In terms of digital strategy, AS also continues to embrace new technologies to provide customers with a smoother and more comfortable shopping experience.


AS Women's Shoes Group joins hands with Omnichat to move towards digital transformation of virtual and real integration (second from the right is AS Chief Operating Officer Wu Shijie, second from the left is Omnichat CEO Chen Zhengda, first from the left is Omnichat Taiwan General Manager Weng Xinhong, first from the right is Wu Dongyu, AS Think Tank Development Department)