The data you have interacted
Posted: Mon Jan 20, 2025 3:45 am
Chase described these scattered data as like bread crumbs. If integrated, it can help the brand owner and follower groups to accurately achieve more detailed and personalized marketing: LINE UID is an identity that everyone has in the world of LINE. UID is like a friend's ID number. The identification code is not a cookie, so it will not be cleared. with friends in the official account can be accumulated. use. Based on the UID, in the official account, you can use the partner's comparison technology to know what online interactions your friends have had with the official account (browsing behavior, preference behavior, community interaction and other related online data), or online Offline interactions (offline data such as the number of times consumers enter the store, length of stay, and movement trajectories).
The first-party data collected by the brand's own CRM or App can also be compared and integrated with the UID to achieve precise marketing. The flexibility of connecting official accounts In addition to the latvia phone number data applications in the official account, Chase said, "Connection is the strength of the official account." Official accounts can be connected across screens or connected to other apps, giving more room for marketing creativity. Chase gave an example. : By connecting Beacon in series, customized field marketing can be achieved. Beacon is a wireless device connected to a mobile phone via Bluetooth signal.
It can detect a distance of up to 50 meters. For example, when paired with Beacon and an official account, Sending message reminders near brand counters can help increase the rate of brand counter visits and allow the official account to reach more potential friends. Connect the APP in series, take the Running Bar APP as an example. When using the Sports Bar APP, friends will receive an automatic pop-up notification from the official account after exercising, providing running location, heartbeat, mileage and other information. If used in conjunction with offline Beacon, It can also provide recommendations for sports drinks when users walk near a convenience store.
The first-party data collected by the brand's own CRM or App can also be compared and integrated with the UID to achieve precise marketing. The flexibility of connecting official accounts In addition to the latvia phone number data applications in the official account, Chase said, "Connection is the strength of the official account." Official accounts can be connected across screens or connected to other apps, giving more room for marketing creativity. Chase gave an example. : By connecting Beacon in series, customized field marketing can be achieved. Beacon is a wireless device connected to a mobile phone via Bluetooth signal.
It can detect a distance of up to 50 meters. For example, when paired with Beacon and an official account, Sending message reminders near brand counters can help increase the rate of brand counter visits and allow the official account to reach more potential friends. Connect the APP in series, take the Running Bar APP as an example. When using the Sports Bar APP, friends will receive an automatic pop-up notification from the official account after exercising, providing running location, heartbeat, mileage and other information. If used in conjunction with offline Beacon, It can also provide recommendations for sports drinks when users walk near a convenience store.