When and How Should You Hire an SEO Expert for Your Business?

[shammis606]

Many people understand the importance of search engine optimization (SEO) - the process of increasing a website's visibility in search engines - but few know exactly what it takes to implement an effective strategy. Unless you're an expert in SEO marketing, it's important to hire an experienced professional.

Working with an external digital marketing agency advantages of using our skype database can help you increase your business’s visibility online while you focus on other tasks. A good SEO specialist has been in the industry for several years and will understand how the system works. They will be able to update your website to attract more organic traffic and increase your number of potential customers.

Reasons to Hire an SEO Expert
You can take advantage of technical expertise
Increasing your business’s online presence through SEO is not easy. This is partly due to technical updates that greatly affect the visibility of a business and an expert will implement many processes that will help you outperform your competitors in search engines. Typically, an SEO expert will use some of the following strategies to improve your business:

Conducts an SEO audit of the entire site to determine which pages are performing best;
Conducts keyword research and optimization;
Optimizes URL structure;
Develops content creation strategies;
Optimize your title tags and meta descriptions;
Improves the process of creating backlinks;
Increases the loading speed of your page and website.
You will have more time to run your business.
If you focus disproportionately on SEO, other aspects of your business may suffer. By hiring an SEO expert, you will focus on other important aspects of running your business.

You will be aware of changing algorithms
Search algorithms are constantly evolving as search engines change their criteria for ranking websites - a system that worked two weeks ago may be out of date today. Unless it's something you look at every day, it's hard to keep up with these constant changes. An SEO expert will look for ways to update your site as SEO criteria change.

You will save money in the long run.
Hiring an SEO expert is not cheap, especially if you want to achieve the best results. However, it is difficult to make money if your website is not attracting visitors. Hiring an SEO expert to develop your strategy will ensure that you implement website updates that will ultimately increase revenue.

Your content profile will become “healthier”
Search engines often evaluate companies’ content profiles before ranking their websites. If your content profile is poor — usually because you’re not publishing compelling content — it’s almost guaranteed that search engines won’t rank it highly. An SEO expert can assess your content gaps and rethink your strategy, recommending a publishing rhythm and helping your writers create content that’s valuable to your customers.

This will give you an advantage over your competitors.
When searching for keywords related to your business, you may be disappointed to see that a competitor’s product or service is ranking higher than yours. If so, there’s a good chance they’ve invested in SEO or other digital marketing strategies. Working with an expert can help you implement strategies to close the gap — and even surpass — your competitors.

When and Why You Should Hire a Marketing Agency
At some point, your business will need a dedicated person to oversee your various digital marketing, SEO, or public relations efforts. If hiring someone full-time internally doesn’t make sense, you may benefit from partnering with an outside agency to handle one or more aspects of your broader digital marketing needs.

To determine whether you should hire someone in-house or on a contract basis, consider the following:

Type of expertise : An in-house marketer will have deep knowledge of your business, know exactly what your team does, and dedicate nearly all of their time to your business. By hiring an outside agency, you'll have access to an entire team of marketers with extensive experience, but you may not get the same level of investment in your business.
Communication Style : Having someone on staff means you'll be working alongside them, communicating regularly, and being able to receive ongoing, immediate updates. You won't have the same level of access as a marketing agency. You may have face-to-face meetings as you develop your strategy, but this will eventually move to email and phone communication.
Budget : Generally, hiring an in-house marketing professional is more expensive than working with an agency. When hiring in-house, keep in mind that you will have to pay a salary as well as cover the costs associated with providing a competitive advantage to quality employees. However, it is often worth it if you make the right hire.
Timeframe : Small businesses may need to develop a marketing strategy, which can happen if customer growth slows, competitors start to gain market share, or new products fail to catch on. In these situations, businesses may want to turn to an agency that can step in immediately to help develop a marketing strategy. Recruiting, hiring, and training a new employee takes longer.
If you decide to hire an outside marketing agency for your business, there are many factors to consider before signing a contract.



Consider evaluating potential agencies based on the following:

Trust through social proof : A quick way to filter out dubious agencies is to look at their experience and the social proof they provide to build trust. If they claim to have experience in your industry, make sure their portfolio demonstrates the same. Read reviews from their clients on independent review aggregators, check their social media, and do your due diligence by talking to past clients.
Avoid a one-size-fits-all approach: Be wary of agencies trying to sell you cookie-cutter solutions. Often, when an agency handles many projects, they may think that your company is no different. If their initial proposal is too general, without research and individual planning, they will likely offer generic services.
Beware of the lowest bidder: If a company offers you a very low price compared to competitors and promises instant organic growth or unrealistic sales results, think again. These offers may look attractive, but in most cases, they are inaccurate.
Intellectual Property Ownership : Ensure that ideas, assets, or any other product conceptualized and co-created are the legal property of the firm hiring the agency. You will want to retain ownership and control of these assets. If the agency is unsure about ownership, it is time to reconsider.
Develop a better proposal : Start with a request for proposal (RFP). Review proposals, ask questions, and get clarity on processes, team structure, and communication styles. You can ask firms to create an advertising campaign or set up a marketing consultancy. If you like the agency’s approach but have two excellent candidates, give it a try. A small paid project that meets part of the business’s needs can be a differentiator.