3. Your value structure
Ask yourself a few questions and try to answer them as honestly as possible : What can you do in the context of your business? What is important to you in terms of your business? Who are you, what are you and your brand like? What more do you want for your industry and clients?
This stage turns out to be the most difficult of all. Because the brain tries to give you a template text, familiar phrases and excuses in order to quickly finish this unusual work. However, it is important, firstly, to write down everything that comes to mind, and secondly, not to stop at the first 4-5 answers. Squeeze out the maximum information and save these texts.
Typically, when working on a brand platform, we conduct an in-depth interview with the company's management. It is the interview format that allows us to get a more complete picture of the value structure. Then we transcribe the text to "pull" the main meanings out of it. Everything you wriialogue boxes in the design. If you find it difficult to answer this question, then perhaps brand positioning development will help you .
And finally, describe the product australian whatsapp number itself in detail - what it is, the production process, whether competitors have similar products, etc.
Badly:
We produce juice for children.
Fine:
We produce juice for infant nutrition based on natural fruit puree. No sugar, dyes or harmful additives. Only natural ingredients.
Target audience
If you don't know how to fill out a brief so as to hit the target, think about who is the main consumer of your product. You are not creating it for yourself, but primarily for other people. Don't be afraid to answer in detail. This will help the designer better imagine the portrait of your client.
The description of the target audience traditionally begins with the indication of the client's gender, age, marital status, and professional activity. If desired, you can talk about your customer's "pains" and what motivates them to buy your product.
Badly:
Our products are purchased by women aged 30-40. They live in large cities and have high incomes.
Fine:
We focus on mothers with children. This is the main contingent. They buy our products several times a week so that the child can easily have a snack anywhere - on a walk, during a class, during trips. Such mothers especially pay attention to the composition, while they are ready to buy a quality product even at an inflated price.
Watch our video about how we at MindRepublic create striking and memorable logos.