Cabinet relocation in VK. How to transfer 60 client campaigns from the old advertising account to the new one and not go

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Internet marketing agency "Sinaps" has been working with advertising in social networks for 7 years. Of which the last 2 years we have been engaged in targeting in VK.

In the article we will tell how in a couple of months we transferred 60 why choose vk database active advertising campaigns of clients from the old VK advertising account to the new VK Advertising and did not break anything. We were among the first to start getting results for our clients on a raw tool.


How we work

Synapse has a clear division of tasks. In such a system, everyone is busy with their own business and performs a piece of the task in accordance with their strong competence. So at the output we get a project that is worked out from all sides.

The target department is no exception. The work is structured as follows.

There is a team of designers who quickly prepare creatives for various ads. The targetologist has assistants, they are responsible for routine tasks, such as placing all audiences and ads in advertising accounts.

The targetologist himself deals exclusively with the client's result. Works with the advertising company, segments the target audience, selects texts, collects sales links. He does not even communicate with the client for the sake of the client himself.

All focus on the task and the result.

The project manager acts as a conductor, taking on all communications. Helps the customer decide on the budget, makes calculations, presents the results of the work according to reports, and resolves issues that arise during the work process.

The specialists have their days scheduled down to the minute, a certain amount of time is planned for each project - everything works like a Swiss watch.

targetologists - general collection

And then VKontakte rolls out a new, completely raw advertising account, and suggests moving there before August 1, 2023 (after this date, the old account was supposed to cease to exist). At the same time, it does not say how to master the new platform: there are no instructions and it is not clear when they will be.

Moving is worse than two fires

Spoiler: there were no fires, and the move was not such a “scary” event for us.

So, we are faced with a choice:

Work with familiar advertising tools while they are still available (by the way, they are still available at the time of publication) and wait for the first articles and explanations to appear
Accept the challenge of making a large-scale move of all client campaigns blindly, without loss of quality.


We saw new opportunities in the VK Advertising office and decided to move. In addition, we really love challenges and know how to form our own unique experience. We were also convinced that the team would cope and the processes would withstand such a shake-up.

It wasn't easy. The new RK is very different from the previous one, it has more fine-tuning.

There was no technical capability to automatically transfer campaigns to VK Advertising. Therefore, everything was done from scratch in the new account.

Day after day, we transferred data, rewrote ads, and reworked creatives. At the same time, we continued to work with clients on current advertising campaigns in the old account.

This is a lot of work, so during the move we optimized the employees’ time as much as possible, and most of the manual work fell on the shoulders of assistants.

There was no stress for the clients at all. The entire move was carried out without pauses in advertising, without the hassle of approvals. We ran the client's advertising campaigns in parallel in 2 offices. We divided the budget between the offices and completely stopped advertising in the old office when we could make sure that everything was ok with advertising in the new one.

They also decided not to delay the launches in the new VK Advertising. They took several new clients from b2b niches for testing and launched from scratch. A few days later, they received the first results and immediately in applications.

And from that moment on, within a month, all current clients were transferred to the new account.

Here is one of the cases we are very proud of.

What's the bottom line?

We organized a complete move to VK Advertising for 60 clients within a couple of months, and improved advertising results. It's like moving to business class at the price of economy - a nice bonus.

The team is slightly shocked, the clients are happy.

No matter how familiar and convenient a tool is, it is not eternal. We understand this, so we easily fit into adventures like this move. This allows us to maintain up-to-date expertise in our business and be ready for new challenges and projects.

The VK Advertising account has been rethought and can solve new problems. At the moment, more information and explanations have appeared, which makes the move and launch easier. Advertising campaigns really give better results for new goals, compared to the old account, but they need to be sorted out.

While specialists are delaying the move, we already have experience working in the new VK Advertising office, and we know how to solve the client’s problem with a new tool.

If you found it useful and interesting, go to the Synapse website . We will consult and select a working solution for your business.