Difference between WhatsApp Business APP and WhatsApp Business API
Posted: Mon Jan 20, 2025 6:33 am
WAB can be divided into 2 tools:
Standard service – WhatsApp Business APP.
Advanced Application – WhatsApp Business API.
To understand which of these tools will be most convenient for you, it is necessary to conduct a comparative analysis. It is presented in the table.
WhatsApp Business app WhatsApp Business API
Communication with clients directly in messenger Communication via platform access provided by official WhatsApp partners
Completely free Ther ios database are options that you have to pay for.
Possibility of self-installation The service can be used only after registration and confirmation of the company on the WhatsApp partner website
Unable to get green tick Possibility of account verification and getting a green checkmark
Lack of official chatbots Possibility of connecting a chat bot
Limited mailing functions Virtually unlimited possibilities for mailing
No connection of third-party services It is possible to connect various third-party services, such as CRM
Mandatory availability of a telephone and internet on this device No connection to a mobile phone with working Internet
Thus, if you are the owner of a micro or small business, then the Business APP application is more suitable. For medium-sized businesses, both tools can be useful - here it is worth starting from such factors as the needs and the volume of the audience communicating in WhatsApp. Large market players, as a rule, choose WhatsApp Business API.
It is important to note that on 01.02.2022, a number of changes were made to the Business API Terms of Use, which primarily affected the pricing policy for services.
Difference between WhatsApp Business APP and WhatsApp Business API
Currently, business accounts can use no more than 1,000 free messages per month. All subsequent messages are paid. The amount of payment varies depending on who initiated the communication: if the client, the amount will be less, if the company, it will be more. However, before the updates, all incoming messages were free.
When a company starts a conversation, a window opens for 24 hours, which is no longer updated for 24 hours. After 24 hours, payment for the new conversation will be charged.
WhatsApp Business remains free for users with a lead flow of up to 1,000 monthly. This means that if you initiate no more than 30 conversations per day with different contacts, using the service will be free for you. As for large and medium-sized market players whose lead flow is more significant, they will have to pay a certain fee for using the service.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free
Standard service – WhatsApp Business APP.
Advanced Application – WhatsApp Business API.
To understand which of these tools will be most convenient for you, it is necessary to conduct a comparative analysis. It is presented in the table.
WhatsApp Business app WhatsApp Business API
Communication with clients directly in messenger Communication via platform access provided by official WhatsApp partners
Completely free Ther ios database are options that you have to pay for.
Possibility of self-installation The service can be used only after registration and confirmation of the company on the WhatsApp partner website
Unable to get green tick Possibility of account verification and getting a green checkmark
Lack of official chatbots Possibility of connecting a chat bot
Limited mailing functions Virtually unlimited possibilities for mailing
No connection of third-party services It is possible to connect various third-party services, such as CRM
Mandatory availability of a telephone and internet on this device No connection to a mobile phone with working Internet
Thus, if you are the owner of a micro or small business, then the Business APP application is more suitable. For medium-sized businesses, both tools can be useful - here it is worth starting from such factors as the needs and the volume of the audience communicating in WhatsApp. Large market players, as a rule, choose WhatsApp Business API.
It is important to note that on 01.02.2022, a number of changes were made to the Business API Terms of Use, which primarily affected the pricing policy for services.
Difference between WhatsApp Business APP and WhatsApp Business API
Currently, business accounts can use no more than 1,000 free messages per month. All subsequent messages are paid. The amount of payment varies depending on who initiated the communication: if the client, the amount will be less, if the company, it will be more. However, before the updates, all incoming messages were free.
When a company starts a conversation, a window opens for 24 hours, which is no longer updated for 24 hours. After 24 hours, payment for the new conversation will be charged.
WhatsApp Business remains free for users with a lead flow of up to 1,000 monthly. This means that if you initiate no more than 30 conversations per day with different contacts, using the service will be free for you. As for large and medium-sized market players whose lead flow is more significant, they will have to pay a certain fee for using the service.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistakes?
A proven guide to defining a company's target audience
Download the collection for free