Digital Marketing: Tools, Methods, Development
Posted: Mon Jan 20, 2025 6:46 am
What are we talking about? Digital marketing (aka digital marketing) is a set of tools for online promotion of a company. At the same time, offline methods are either excluded or closely connected with digital technologies (for example, smartphones).
What to pay attention to? Choosing the right digital marketing channels will be the key to a successful campaign. Usually, several tools are used simultaneously: SEO and SMM promotion, mailings, etc.
The article explains:
The essence lawyer database of digital marketing
Pros and Cons of Digital Marketing
Types of Digital Marketing
Goals and objectives of digital marketing
Digital Marketing Tools
Stages of Digital Marketing
Metrics for Digital Marketing
Digital Marketing Trends 2023
Mistakes in Digital Marketing
5 Useful Books About Digital Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of digital marketing
First of all, let us turn to the definition of the concept in question. Translated from English, “digital” means “digital”. Thus, we are talking about interactive marketing, which is built on the basis of appropriate technologies.
Digital technologies include:
interactive displays on city streets, in shopping malls, etc.;
informational mailings using SMS;
applications for mobile devices;
digital TV;
QR codes applied to advertising brochures and other printed materials.
The main feature by which digital marketing differs from other promotion options is related to the channels used.
The essence of digital marketing
Source: shutterstock.com
In the offline segment, marketers use mass media, outdoor advertising media, POS products, etc. Internet marketing includes exclusively websites and various online resources. In turn, digital promotion technologies can use both Internet and offline methods, but they are necessarily built on digital technologies.
An example of a marketing channel that does not use the Network is outdo
What to pay attention to? Choosing the right digital marketing channels will be the key to a successful campaign. Usually, several tools are used simultaneously: SEO and SMM promotion, mailings, etc.
The article explains:
The essence lawyer database of digital marketing
Pros and Cons of Digital Marketing
Types of Digital Marketing
Goals and objectives of digital marketing
Digital Marketing Tools
Stages of Digital Marketing
Metrics for Digital Marketing
Digital Marketing Trends 2023
Mistakes in Digital Marketing
5 Useful Books About Digital Marketing
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
Download for free
The essence of digital marketing
First of all, let us turn to the definition of the concept in question. Translated from English, “digital” means “digital”. Thus, we are talking about interactive marketing, which is built on the basis of appropriate technologies.
Digital technologies include:
interactive displays on city streets, in shopping malls, etc.;
informational mailings using SMS;
applications for mobile devices;
digital TV;
QR codes applied to advertising brochures and other printed materials.
The main feature by which digital marketing differs from other promotion options is related to the channels used.
The essence of digital marketing
Source: shutterstock.com
In the offline segment, marketers use mass media, outdoor advertising media, POS products, etc. Internet marketing includes exclusively websites and various online resources. In turn, digital promotion technologies can use both Internet and offline methods, but they are necessarily built on digital technologies.
An example of a marketing channel that does not use the Network is outdo