Brands that are betting on influencer marketing strategies

[Dimaeiya333]

Sponsorships of sporting events organised by these influential figures are conquering all kinds of brands. In the case of the Kings League, for brands like Chollometro , advertising at this match was part of their influencer marketing strategy, considering it an ideal way to create fun content during an event that broke audience records. In the case of this company, its logo appeared on the shirt of the team presided over by the youtuber TheGrefg , who mentioned products from the brand in the broadcasts of the match.

Similarly, Xiaomi Spain has been present with its logo on the back of the shirts of all the League players, as a key piece within its brand positioning strategy in the minds of the new generations. Other brands such as McDonald's also decided to give their vote of confidence to the Kings League in its first edition, considering and recognizing that younger audiences take streamers as references, and precisely this generation group is part of their target audience. Regarding this sponsorship, Natalia Echeverria, Chief Marketing & Digital Officer of McDonald's Spain, said : “ We believe that at this time brands must be increasingly connected to the needs of their consumers, offering content adapted to their interests. For this reason, at McDonald's we want to offer moments of entertainment and fun also to all those who enjoy such innovative initiatives as the Kings League.”

In the case of its counterpart, the Queens League, brands such as Oysho, Dulcesol, astara, Portaventura World, Snatt's and Cereales Fitness decided to sponsor the event as part of their marketing and advertising strategies. For these brands, the key lies in the diversity of digital media to connect with audiences. From Twitch, TikTok, YouTube or Instagram, audiences access content related to the women's league, making their key messages have a greater reach.


On the other hand, at the 3rd Annual Evening, widely recognized brands also made themselves known with their sponsorships: Coca-Cola, Spotify, Samsung, Grefusa, Mahou, ElPozo King Upp, Alsa, Revolut and many more. In addition to the visibility of the brands during the broadcast of the event, other marketing actions were carried out such as ticket raffles, product packs, training follow-up and the preparation of the streamers, which generated even more visibility and engagement of the companies with their potential clients.

These sporting events undoubtedly open a new path for business marketing, offering alternatives to generate greater engagement with younger generations who will become the new customers of brands. If you are considering starting to use influencer marketing strategies and don't know where to start, at Kolsquare we have developed a platform that allows you to identify the best profiles of content creators in Spain and the world, and manage your campaigns from start to finish, always supported by our team of experts. Request a free demo and start reaching your goals more efficiently.

Influencer marketing trends for 2025
Stay ahead of the curve in influencer marketing by downloading our free study now, packed with up-to-date data, creator rankings, interviews, and key metrics. Let “Influencer Marketing Trends for 2025” be your essential guide to audit directors auditors email database ay ahead of changes in the industry.

Download now


About Kolsquare
Kolsquare is Europe's leading influencer marketing platform, offering a data-driven tool that enables brands to scale their KOL (Key Opinion Leader) marketing strategies through authentic partnerships with top creators.

Kolsquare’s advanced technology helps marketers seamlessly identify top content creators by filtering their content and audience, while allowing them to build, manage, and optimize campaigns from start to finish. This includes measuring results and comparing performance to competitors.