Deliver more qualified leads with in-depth

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Content doesn’t have hard-and-fast rules like PPC or SEO. Content marketing feels less like a sure thing, making it a hard sell. It’s like the first time Colonel Sanders tried to sell his “Kentucky Fried Chicken” recipe. He failed to sell it 1,000 times. It wasn’t a sure thing. But, it paid off. There are now over 21,000 KFC outlets in more than 130 countries.


So, don’t panic about what content to create just yet, because I swept the internet and rounded up five genius B2B content marketing strategies. 5 strategies to improve your B2B content marketing strategy russian email address list Now that you have a better grasp of the challenges your B2B company faces when creating a content marketing strategy for lead generation. It isn’t easy. Let me walk you through five strategies every B2B marketer can use to improve their content marketing strategy.




1. Deliver more qualified leads with in-depth content Many B2B companies use content marketing only at the top of the funnel. At this stage, content is focused on raising brand awareness and sharing general industry news. This is a mistake. Adopting a top-of-the-funnel-only strategy can make it difficult to track the success of your content, and also sorely limits the potential of really good content.