The specific role of lead generation

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Lead acquisition not only facilitates sales activities, but also plays an important role in increasing sales and achieving corporate goals. No matter how excellent your company's products and services are, your business will not be viable without customers. By acquiring leads and managing them thoroughly, you can build relationships with potential customers and provide them with appropriate information individually.

How lead acquisition methods have changed with the times and the reasons ceo email list behind it
The way leads are acquired is changing with the times. We will explain the acquisition methods and background.

Digitalization moves the company from offline to online
As the internet becomes more widespread and the environment improves, the digitalization of society as a whole is progressing. Customers can now collect the information they want by themselves using their computers or smartphones. Marketing automation (MA) tools and other tools have become widespread among companies, and the way leads are acquired is also shifting from offline to online.