Is disinfluence the future of influencer marketing?
Posted: Mon Jan 20, 2025 10:13 am
Influence has always been an important aspect of marketing, but the success of influencer marketing in particular has made it crucial to modern advertising strategies. The motivation for working with influencers has been the authenticity and credibility that the creators enjoy among their target audience, but what will the future of influencer marketing look like in 2023, when social media is so oversaturated and moving at such a fast pace?
Key findings
Influencer marketing has become an essential part of the marketing industry as it offers direct activation of the target audience through authentic and credible communicated content.
Due to the immersive world of social media, trend cycles are becoming shorter and consumption continues to rise, with 61% of consumers following influencer recommendations.
Responsible influencer marketing is possible, especially with Kolsquare.
Influencer marketing is a form of marketing in which brands work with people who have a large following on the internet and who can therefore influence the purchasing decisions of their audience. Simply put, influencer marketing is a form of product placement introduced by cinema, only cheaper, more direct and more effective . Because, unlike indirect advertising on the big screens, influencer marketing allows brands to address their target audience directly and much more distinctively and thus also meet a very eng vp safety email database aged and receptive audience.
"Run, don't walk to get it" or "TikTok made me buy it."
These two phrases “Run, don’t walk to get it” and “TikTok made me buy it” are phrases that influencers often start their videos with to attract viewers and potential customers. This emphasis implies that the purchase is necessary and encourages people to buy more.
But where is influencer-driven consumption leading? Especially on TikTok , trends have gone viral quickly in recent years, influencing many users more than ever before. The Google Year Search list published at the end of 2022, whose data is based on searches from 2022, further illustrates the trend. Influencer Marketing Hub, the leading resource for micro-influencers, agencies and platforms, also confirms that 61% of consumers follow influencer recommendations.
Chart from Statista
Are beauty influencers now creating awareness for mainstream industry consumption?
At the same time, users like Elise Maria ( @eliseeatsplants ), who with her 5,000 followers can be considered a nano-influencer, criticises that all influencers “ either get paid to recommend products or simply get them for free ”. The conclusion is that she now doubts the authenticity of recommendations , which only drive consumption of products, completely ignoring the consequences for ordinary consumers and the idea of sustainability.
Key findings
Influencer marketing has become an essential part of the marketing industry as it offers direct activation of the target audience through authentic and credible communicated content.
Due to the immersive world of social media, trend cycles are becoming shorter and consumption continues to rise, with 61% of consumers following influencer recommendations.
Responsible influencer marketing is possible, especially with Kolsquare.
Influencer marketing is a form of marketing in which brands work with people who have a large following on the internet and who can therefore influence the purchasing decisions of their audience. Simply put, influencer marketing is a form of product placement introduced by cinema, only cheaper, more direct and more effective . Because, unlike indirect advertising on the big screens, influencer marketing allows brands to address their target audience directly and much more distinctively and thus also meet a very eng vp safety email database aged and receptive audience.
"Run, don't walk to get it" or "TikTok made me buy it."
These two phrases “Run, don’t walk to get it” and “TikTok made me buy it” are phrases that influencers often start their videos with to attract viewers and potential customers. This emphasis implies that the purchase is necessary and encourages people to buy more.
But where is influencer-driven consumption leading? Especially on TikTok , trends have gone viral quickly in recent years, influencing many users more than ever before. The Google Year Search list published at the end of 2022, whose data is based on searches from 2022, further illustrates the trend. Influencer Marketing Hub, the leading resource for micro-influencers, agencies and platforms, also confirms that 61% of consumers follow influencer recommendations.
Chart from Statista
Are beauty influencers now creating awareness for mainstream industry consumption?
At the same time, users like Elise Maria ( @eliseeatsplants ), who with her 5,000 followers can be considered a nano-influencer, criticises that all influencers “ either get paid to recommend products or simply get them for free ”. The conclusion is that she now doubts the authenticity of recommendations , which only drive consumption of products, completely ignoring the consequences for ordinary consumers and the idea of sustainability.