How a Pillar Page Impacts SEO
Posted: Mon Jan 20, 2025 10:31 am
Obviously, if you want to be in the top search engine results, you need to adapt to changes. In this sense, you should now focus your SEO strategies on topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, hungary whatsapp number database but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
How to write a Pillar Page, the first thing you need to consider is your content strategy.
Step 1: Define the topics of interest of your Buyer Persona
Like any content strategy, the Pillar Page should also be focused on your Buyer Persona. If you haven't defined them yet, this will be your first step. You can't do anything if you don't know who you're talking to.
[Tweet “Pillar Pages should be focused on your buyer persona”]
Once you define your Buyer Persona , you'll have a clearer understanding of your persona's needs, right? Based on these ideas, you already know what the potential audience interest topics are, so you can start developing the topics you want to cover on your Pillar Pages.
A recommendation: Make a list of all the topics related to the solution that you think are of interest to your Buyer Persona. Then, cross-reference these ideas with the topics that are important for them to be considered a qualified lead .
With the result of this cross-referencing, your next goal is to filter the topics to produce the most content, in the least amount of time. This amount can vary, but you can start with 2 to 4 topics.
Of course, there are many SEO strategies that you should continue to use:
Offer valuable content to your visitors
Optimize the loading speed of your website or blog
Reduce the abandonment rate by avoiding elements that cause users to leave the site.
Find and use appropriate keywords
How to write on a pillar page
A Pillar Page is similar to a blog, the same as what you produce on a daily basis, hungary whatsapp number database but the difference between them and the rest is that they are simply… more complete. Pillar Pages are practically an eBook in post format – or a post as complete as an eBook.
How to write a Pillar Page, the first thing you need to consider is your content strategy.
Step 1: Define the topics of interest of your Buyer Persona
Like any content strategy, the Pillar Page should also be focused on your Buyer Persona. If you haven't defined them yet, this will be your first step. You can't do anything if you don't know who you're talking to.
[Tweet “Pillar Pages should be focused on your buyer persona”]
Once you define your Buyer Persona , you'll have a clearer understanding of your persona's needs, right? Based on these ideas, you already know what the potential audience interest topics are, so you can start developing the topics you want to cover on your Pillar Pages.
A recommendation: Make a list of all the topics related to the solution that you think are of interest to your Buyer Persona. Then, cross-reference these ideas with the topics that are important for them to be considered a qualified lead .
With the result of this cross-referencing, your next goal is to filter the topics to produce the most content, in the least amount of time. This amount can vary, but you can start with 2 to 4 topics.