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Here are some types of videos your brand can post on YouTube:

Posted: Mon Jan 20, 2025 10:47 am
by shaownhasan
Data visualization showing the types of brand content social media users are most likely to interact with on YouTube: long form video (more than 60 seconds), short form video (between 31-60 seconds), short form video (between 15-30 seconds), short form video (under 15 seconds)
But the success of long-form videos hasn suriname b2b leads ’t stopped YouTube from joining the short-form video club. YouTube Shorts have been around for a while now, and they’re getting more popular.

In fact, that’s probably why the second and third most engaging content types on YouTube are short-form videos between 15 seconds to 3 minutes long.


Case study videos
Tips and tutorials
Webinars and video podcasts
Interviews with clients
Brand story videos
Detailed product demos
Here’s how Semrush shares educational SEO content on its YouTube channel.

Example of a thematic playlist on YouTube for SEMrush.
Source

Social media users want to see more content from brands, but their standards are higher than ever. You can no longer get away with posting generic, promotional content everywhere.