SEO Chronicles | Email Marketing
Posted: Mon Jan 20, 2025 12:16 pm
Email marketing tasks are essential to promote a business through a close communication plan with customers. Your sales emails will be more effective if you avoid the common mistakes we list in this post .
1. Don't write a catchy subject:
The first thing that the recipient of a message notices is its what is 99 acres? subject. Therefore, if you don't use an idea that calls for action, you run the risk of the recipient sending the email to the inbox because they mistake it for spam or consider it of low interest. Brainstorm possible subjects and choose one that has a practical focus.
2. Specifying the wrong date:
Email marketing also loses its effectiveness when the time context is not analyzed in a sales email. There are periods that are especially suitable for sales, such as Christmas. Try to relate your products or services to the essence of a celebration. For example, on the occasion of Valentine's Day, you can send a message offering gift ideas for Valentine's Day.
Furthermore, Monday is not a good day to send information of this kind, since most people start the week feeling a bit lazy, focused on the immediate, motivated by the rush. On the contrary, from Wednesday onwards, the mood increases in anticipation of Friday. And emotions directly influence purchasing options.
Dialogue with customers will not be fluid if you do not take into account that the date on which you contact them can make a difference in the effectiveness of your letter. This means that you should not improvise these initiatives but develop an action plan.
3. Not having a regular sending frequency:
To have a truly close and intimate connection with your potential clients, it is essential that you establish a regular frequency in your messages. This way, your readers know when to expect you.
Ideally, you should send a new email every two weeks, offering your subscribers information about new blog updates. Foster close relationships by using ideas that provide value beyond the commercial.
Don't focus on how many people read your message, but rather on the uniqueness of addressing the reader using a friendly tone and simple language. A possible mistake is to overextend the message when the ideal is to prioritize the quality of the words, over the quantity. Another common mistake is to focus a lot of attention on the beginning, but neglect the closing and not make a call to action.
4. Do not send a test to a personal email:
Thanks to the MailChimp platform service, intended for organizing campaigns, you have the possibility of sending a test email to a personal address to make formatting revisions, link verification and spelling adjustments. Using the preview option, you will see what the template of the message that subscribers will receive in their inbox will look like.
5. Not having an objective :
Brand communication always has to be oriented towards a specific, concrete and realistic objective. If you don't have a clear goal, it's better not to send a new Email Marketing message . Otherwise, you'll just generate noise.
The main mistake that many businesses still make is neglecting marketing by concentrating only on one diffusion formula. There are still many projects that do not optimize online resources. Do not change the name of the sender in your messages and project the corporate value in the words to consolidate your brand. Do not forget to add the logo in each email for better identification.
1. Don't write a catchy subject:
The first thing that the recipient of a message notices is its what is 99 acres? subject. Therefore, if you don't use an idea that calls for action, you run the risk of the recipient sending the email to the inbox because they mistake it for spam or consider it of low interest. Brainstorm possible subjects and choose one that has a practical focus.
2. Specifying the wrong date:
Email marketing also loses its effectiveness when the time context is not analyzed in a sales email. There are periods that are especially suitable for sales, such as Christmas. Try to relate your products or services to the essence of a celebration. For example, on the occasion of Valentine's Day, you can send a message offering gift ideas for Valentine's Day.
Furthermore, Monday is not a good day to send information of this kind, since most people start the week feeling a bit lazy, focused on the immediate, motivated by the rush. On the contrary, from Wednesday onwards, the mood increases in anticipation of Friday. And emotions directly influence purchasing options.
Dialogue with customers will not be fluid if you do not take into account that the date on which you contact them can make a difference in the effectiveness of your letter. This means that you should not improvise these initiatives but develop an action plan.
3. Not having a regular sending frequency:
To have a truly close and intimate connection with your potential clients, it is essential that you establish a regular frequency in your messages. This way, your readers know when to expect you.
Ideally, you should send a new email every two weeks, offering your subscribers information about new blog updates. Foster close relationships by using ideas that provide value beyond the commercial.
Don't focus on how many people read your message, but rather on the uniqueness of addressing the reader using a friendly tone and simple language. A possible mistake is to overextend the message when the ideal is to prioritize the quality of the words, over the quantity. Another common mistake is to focus a lot of attention on the beginning, but neglect the closing and not make a call to action.
4. Do not send a test to a personal email:
Thanks to the MailChimp platform service, intended for organizing campaigns, you have the possibility of sending a test email to a personal address to make formatting revisions, link verification and spelling adjustments. Using the preview option, you will see what the template of the message that subscribers will receive in their inbox will look like.
5. Not having an objective :
Brand communication always has to be oriented towards a specific, concrete and realistic objective. If you don't have a clear goal, it's better not to send a new Email Marketing message . Otherwise, you'll just generate noise.
The main mistake that many businesses still make is neglecting marketing by concentrating only on one diffusion formula. There are still many projects that do not optimize online resources. Do not change the name of the sender in your messages and project the corporate value in the words to consolidate your brand. Do not forget to add the logo in each email for better identification.