Content Marketing: How to Turn it into Your Startup's Main Income

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Content Marketing can be the best investment and the main source of income for a startup at all times, even before the web design begins and it starts operating online. It is only a matter of implementing certain content strategies in each of its planning and development phases.

It may take a little time and effort, but the results will be satisfying.

Phase 1. Use stories to start building a database

Given the innovative and technological characteristics of paytm database a startup, it is not necessary to wait until it is up and running to start generating content in order to attract a target audience. With a simple blog, you can start the task when you are working on programming the website and the software it will operate with.

The most important thing is to build the habit of publishing at least one post a week, which should also be shared on social networks related to the company's market niche.

You can tell stories related to the creation and launch process, such as the problems that arise along the way, reviews of the products or services you will offer, interviews with collaborators and influencers, and content of the like.

This will help you get your first subscriptions, which will be the starting point for creating a database of potential customers.

It's not a bad idea to share your website wireframes , i.e. the schematic representation of what your website will look like. They will undoubtedly generate discussions among experts, which will help you enrich your project and lay the foundations for creating a qualified audience.




Phase 2. Building trust

The startup is about to start operations and has built up a considerable target audience. At this stage, the goal is no longer to attract an audience through stories; the goal is to increase that audience and gain their trust.

The time has come to implement Content Marketing strategies focused on positioning the brand, increasing blog visits and converting visitors into subscribers. Tools such as SEMrush are very useful to achieve this.

Don't forget to promote, in each of the contents you publish, the ideas, products and services associated with the start-up of the company.


Phase 3. Expansion of the team of editors

At this stage, the company is already working. That is why you need to consolidate the target audience you have achieved so far and direct more traffic to your site. You already know that all this translates or will translate into a high ROI rate.

To achieve this, you have no other option than to continue working on positioning and increase content production, not only in quantity but also in quality. It is essential to hire the services of a team of editors who can meet this demand.

Outsourcing this process will give you time – which you don't have much of at this stage of the project – to work on tasks aimed at exploiting the company's potential. It doesn't hurt to rely on platforms like PostedIn

Phase 4. Implement the use of analytics

Up to this point, your goal has been to lay the groundwork for building a sizable, qualified audience through content related to your company's niche market and products.

While the results have been excellent, you must implement analytical tools in the process that allow you to generate massive traffic intelligently and plan a content strategy based on concrete reasons and valuable data.

The best tool to do this is Google Analytics ; and an important strategy to apply is the use of “cookies” and free downloads, which will allow you to know the activity of your visitors on the web.

Phase 5. Scale from audience to leads

The time has come to make the most of all the work you have done so far, to convert your audience into a high percentage of leads, understood as completed sales and converted potential customers, which is the largest source of income for a Startup.

Perhaps your team of editors has done a good job so far, but it's time to hire the services of an expert who can plan and execute content strategies based on specialized software and in-depth knowledge of the digital market.

In this sense, the best option may be a Content Marketing Platform . Due to the benefits they offer , they are often much more profitable and effective.

As you can see, Content Marketing, being a system that is maintained over time and that helps you achieve a higher percentage of sales , can become the main source of income for your Startup. It is the best investment you can make, as it is the most effective way to attract customers and retain them.