The position where the listing ad text is displayed

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A search query is a word, phrase, or other term that a user types into a search box using a search engine. If you can present the information that a user who types in a keyword is looking for, you can increase the effectiveness of your listing ads.

Search ads are displayed at the top and bottom of search results pages. The word "Ad" is displayed vp financial email lists in the upper left corner of the ad title.

Analyze your ad using a framework before creating it
A framework is a commonly used framework for thinking, analysis, planning, etc. There are various patterns even just for analysis.

Recommended Framework 1: 3C Analysis
3C analysis uses "Customer," "Competitor," and "Company." It has the advantage of being able to organize the characteristics of your company and your competitors in the market and use them in your next strategy.