The psychological effect that explains everything

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Have you heard of the Dunning-Kruger effect? ​​If not, let's turn to Wikipedia.

The Dunning-Kruger effect is a metacognitive bias. It states that people with low levels of skill make poor decisions but are unable to recognize their mistakes due to their low level of skill. This leads to inflated perceptions of their own abilities. Highly skilled people, on the contrary, tend to underestimate their own abilities, considering others to be more competent. Thus, less competent people generally have a higher opinion of their own abilities than competent people.


Source of illustration
If you have been in marketing for a long time, then you are most likely familiar with people who speak to you from the pit of suffering, and with those who shout about their wonderfulness with every word (it is often difficult to work with both the first and the second).

And if you're a newbie, hang this picture on your desktop. It's worth philippines email list asking yourself from time to time: where exactly on the curve do you think you are?

The Navels of the Earth and Systematic Electronic Marketing
Digital marketing emerged more than 20 years ago, but we are seeing its active development here and now. The influx of “fresh blood” – young, pumped-up specialists – has just begun. Our agency often encounters people who consider themselves the center of the universe and call themselves “gurus” of digital marketing with 10 years of experience in digital. In fact, such a specialist may have very little experience and even less knowledge. But high self-esteem and conceit make him the ultimate authority in the eyes of a business owner who does not understand “these internets of yours”. Companies in which such “authorities” are responsible for the digital direction very quickly lose their positions in the market, and they will never catch up with their competitors.