It’s time to work on UX if:

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As a bonus, you will strengthen your position in the market relative to competitors - the easier the site is to master, the more likely it is that, all other things being equal, the buyer will use it. Instead of prices and a catalog, site users see beautiful but useless pictures on the second screen of the main page This article talks about our service SEO WEBSITE AUDIT When is a UX audit needed? Make a decision about the need for an audit based on the analysis of metrics.


Otherwise, don’t break what works. visitors come to the site but do not perform turkey customer email list targeted actions; During the process of purchasing a product, users drop out; users spend little time on the site and do not move beyond the first screen; The interface is overloaded: useless sections and categories, unclear functionality.


If the site has technical problems, fix them. If the site is not getting traffic, figure out why. But don’t rely on UX audit. In these cases, it is useless and even harmful – you will waste time on improvements that are not the root cause of the resource’s problems and still won’t get results. Where to start The foundation of foundations is goal setting.