Increase Your Profits by 10X: 5 Key Metrics You Must Track
Posted: Tue Jan 21, 2025 8:59 am
After working with over 300 online projects , I can guarantee: monitor these metrics weekly and your company will not only survive, but also increase its profits by 10 times!
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant why choose our service Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153337
The use of the KPI system is appropriate in relation to employees whose activities have a direct impact on the economic performance of the company. For example, if the organization is trading, then KPI should be introduced for managers, if it is an online store - for Internet marketers, etc.
There are two types of KPI performance indicators:
Latecomers.
They illustrate the results of the activities carried out. These are financial indicators, they determine the potential of the company, but do not show how effectively its departments function.
Operational.
Another name for them is leading. They provide an opportunity to adjust activities during the reporting period to ensure the achievement of the set goal. Based on the analysis of operational KPIs, one can conclude how high-quality the work processes are, the manufactured products, and also understand the level of consumer satisfaction with these products.
By working according to the KPI system, companies receive the following benefits:
Employee efficiency increases by 20-30%.
The staff clearly understands what goals are priorities and how they can be achieved.
If the system of indicators is implemented correctly, then control of the company's activities is significantly simplified. As a result, it becomes possible to detect problems early, solve them in a timely manner and, accordingly, prevent negative consequences.
The amount of remuneration for work is determined in accordance with the principle of fairness: those who put more effort into the work receive more. Thanks to this, it is possible to retain valuable employees.
The wage fund is becoming a means of motivating employees rather than a primary source of expenses.
But the system of performance indicators also has its downsides. Firstly, to implement it, you need to spend a lot of time and effort, since each indicator requires detailed development. Most likely, you will have to retrain the staff, explain how the working conditions will change, what new tasks will appear.
Staff training
Source: unsplash.com
The main disadvantage, however, is that the accuracy of the effectiveness assessment is not guaranteed.
What should be the KPI of an effective marketer
It can be considered that a marketer works effectively if solving the following tasks is not a problem for him:
Growing the client base.
Increasing customer loyalty.
Improving service.
Increasing company recognition in the market.
Brand recognition
Source: unsplash.com
Note: solving these problems requires mandatory interaction with clients. Therefore, there is no point in assessing the effectiveness of a marketer based on the financial results of the enterprise or how effective internal processes are.
Although the work of a top manager responsible for marketing can be assessed precisely by these indicators. And the list of KPIs for assessing other employees should include indicators from all 4 areas (finance, clients, internal processes, personnel).
For each of the tasks that a marketer is assigned, one main KPI should be selected that reflects the success of their implementation.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistak
In the context of sanctions and crisis, knowing the ROI of your advertising decides whether your business will be successful. Tracking these 5 critical indicators is the key to your prosperity.
What you get for free:
5 Key Metrics to Increase Profits by 220%
The Secret ROI Formula: Instant why choose our service Advertising Efficiency Calculator
Anti-crisis Solutions Matrix: Find the Perfect Strategy for Your Business in 15 Minutes
We have prepared all the documents and templates with formulas for you. And yes, it is FREE:
Download documents for free
Already downloaded
153337
The use of the KPI system is appropriate in relation to employees whose activities have a direct impact on the economic performance of the company. For example, if the organization is trading, then KPI should be introduced for managers, if it is an online store - for Internet marketers, etc.
There are two types of KPI performance indicators:
Latecomers.
They illustrate the results of the activities carried out. These are financial indicators, they determine the potential of the company, but do not show how effectively its departments function.
Operational.
Another name for them is leading. They provide an opportunity to adjust activities during the reporting period to ensure the achievement of the set goal. Based on the analysis of operational KPIs, one can conclude how high-quality the work processes are, the manufactured products, and also understand the level of consumer satisfaction with these products.
By working according to the KPI system, companies receive the following benefits:
Employee efficiency increases by 20-30%.
The staff clearly understands what goals are priorities and how they can be achieved.
If the system of indicators is implemented correctly, then control of the company's activities is significantly simplified. As a result, it becomes possible to detect problems early, solve them in a timely manner and, accordingly, prevent negative consequences.
The amount of remuneration for work is determined in accordance with the principle of fairness: those who put more effort into the work receive more. Thanks to this, it is possible to retain valuable employees.
The wage fund is becoming a means of motivating employees rather than a primary source of expenses.
But the system of performance indicators also has its downsides. Firstly, to implement it, you need to spend a lot of time and effort, since each indicator requires detailed development. Most likely, you will have to retrain the staff, explain how the working conditions will change, what new tasks will appear.
Staff training
Source: unsplash.com
The main disadvantage, however, is that the accuracy of the effectiveness assessment is not guaranteed.
What should be the KPI of an effective marketer
It can be considered that a marketer works effectively if solving the following tasks is not a problem for him:
Growing the client base.
Increasing customer loyalty.
Improving service.
Increasing company recognition in the market.
Brand recognition
Source: unsplash.com
Note: solving these problems requires mandatory interaction with clients. Therefore, there is no point in assessing the effectiveness of a marketer based on the financial results of the enterprise or how effective internal processes are.
Although the work of a top manager responsible for marketing can be assessed precisely by these indicators. And the list of KPIs for assessing other employees should include indicators from all 4 areas (finance, clients, internal processes, personnel).
For each of the tasks that a marketer is assigned, one main KPI should be selected that reflects the success of their implementation.
Download a free selection of tools for calculating KPIs and increasing marketing metrics
Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
Read more posts on my personal blog:
Over the past 7 years, we have conducted over 23,000 comprehensive website audits and I have learned that all of us as leaders need clear and working algorithms for our marketing and sales.
Today we will share with you 6 of the most valuable documents that we have developed for our clients.
Download for free and implement today:
Step-by-step guide to creating marketing KPIs
Template for calculating KPIs for a marketer
9 Examples of Universal Selling Commercial Proposals
Upgrade your CPs to close more deals
How to make KPI for the sales department so that profits grow by 20% or more?
Step-by-step template for calculating KPIs for OP managers
Checklist of 12 main indicators for website promotion
Find out what metrics are needed to properly optimize your website
40 Services for Working with Blog Content
We have collected the best services for working with content
How to define your target audience without mistak