Why brands create multiple Instagram accounts

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Segmenting your brand into multiple Instagram antigua and barbuda b2b leads accounts can be beneficial in several key ways. Primarily, it means you can customize your marketing messaging for different audience segments and product lines. But if you’re going to create multiple accounts, make sure there’s a need for it like with the following examples.

Separate employer branding from your marketing efforts
Successful employee recruitment and retention remain some of the biggest challenges for businesses. By separating your accounts, you can manage a specific employer brand account focused on what it’s like to work for your business.

The Starbucksjobs Instagram account page, showing its many posts about employee experiences

Starbucks Jobs uses their employer brand account to promote specific content like employment opportunities, education and client testimonials. This account’s content is all focused on individual stories and the experience of being a Starbucks employee.

Brand building for different product lines or interests
Brands often sell many different product lines to specific target audiences. These audiences may be in different countries, or made up of different sets of demographics and interests. Nike has mastered the art of creating specific content for everyone in their community who enjoys their products. They have profiles dedicated to Nike Women, Nike Basketball, Nike Running and dozens of other subaccounts.

The NikeBasketball Instagram account page, featuring a number of product posts about footwear