Consistently promote your social media campaign and content

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Let’s say you’re launching a new product or want to azerbaijan b2b leads raise awareness for a product line. Brands dedicate their link in bio to that promotion rather than send one-size-fits-all traffic to your site.

For example, brands will often change their bio links to coincide with new offerings, sales, holidays, giveaways and any other type of time-sensitive promotion.

Below is an example from Crocs. One of their IG bio links is dedicated to their Glitter Clog.

crocs bio link example
And when you tap through, you’re led directly to a promotion-specific product page.

crocs product page example
Bio links are also a subtle way to align your social media campaigns across all channels. For example, you can use the same link aggregator or bio link on TikTok and IG to cross-promote products. You can likewise use your bio link destination as a CTA for Stories and social posts.

Squeeze more ROI of out your social marketing efforts
Siloing your social promotions isn’t just inefficient: it can hurt your overall campaign ROI.

Because brands rarely promote products on a single channel, right?