Okay, I'm ready to ask you the million dollar question:
Do you want to optimize your funnels to sell as much as possible?
It's a rhetorical question, I know it is.
But to do that, you need to understand job seekers data the stages a customer goes through before ultimately buying your products or services.
That is what is known as the Buyer Journey and that is what I am going to talk to you about today in this article. I am going to explain to you:
What is the Buyer Journey and why is it so important?
What are its different phases?
What each one consists of.
Ready to put yourself in your potential customer's shoes and increase sales? Let's rock! ?
[What is the buyer journey] Getting inside your customer's head to understand why they buy
Here's the technical definition:
>> The Buyer Journey is the entire path that a customer takes from the moment they become interested in a product until they decide to purchase it.
I'm going to ask you a question that will help you understand very well what I mean:
Do you buy from a store the first time you visit it?
This may be the case when you already know you want something and you are just looking for the cheapest option, but usually this is not the case. Before you buy, you need to know if that is the best option for your problem.
And the buyer's journey is nothing more than the representation of the different phases that a person usually goes through before making a purchase. But don't worry if you don't understand it well now, I'll explain it in more depth later.