SEO Automation: here you will see the main tools to carry it out
Posted: Wed Jan 22, 2025 6:19 am
When it comes to Marketing, Search Engine Optimization or SEO is one of the cornerstones of finding and retaining new users.
However, it is a time-consuming process, which is why it represents a major challenge for companies looking to keep up.
With so many elements to pay attention to at all times, a company needs to allocate human resources to monitor SEO full-time, which can be an economic challenge.
Fortunately, technology can come to the rescue! SEO automation benefits of using our homeowner database tools can be the solution for your company to maximize productivity and get the best return on your investment .
So, let’s dive into the world of SEO automation and find out how it works and how you can employ it in your next campaign.
In this post we will talk about:
What is SEO automation?
What SEO elements can we automate?
The 8 best SEO automation tools to increase your efficiency
Conclusion: SEO automation tools can guide you in the right direction
Keep reading!
What is SEO automation?
As the name suggests, SEO automation is the process of taking repetitive or simple tasks and automating them —think of it as implementing a factory line into your SEO marketing.
The main benefit of automating your SEO practices is that you can spend more time on the creative aspects of optimization and focus your attention on tactics that improve your rankings .
What SEO elements can we automate?
It would be great to have one tool that can meet all your SEO needs, but the fact is that you need to be strategic about which processes you automate.
Furthermore, automation doesn’t replace practical analysis and activity, it simply streamlines your efforts . So if you think you can take a “set it and forget it” approach, you’re sorely mistaken.
However, below we will talk about the most common elements of your Marketing SEO that can be automated.
Backlink Analysis
One way search engines can check which sites are the most trustworthy and authoritative is to see how many links point to them.
This is because the more backlinks direct to a site, the more they value it , and therefore, it occupies a better position.
Generally, the best way to get more links is to become an authority within your niche.
Backlink analysis, on the other hand, allows you to see:
Who is linking to your site: Ideally, only other trusted sources should link to you, as this will create a more qualified network.
If there are suspicious or fraudulent websites connected to you: This is critical because it can cause a penalty .
Why those scam sites are targeting your domain – this will help you prevent similar sites from doing so in the future.
Another way to use backlink analysis is to also inspect your competitors' websites.
How many backlinks do they have?
Do they receive links from more reliable sources than you?
This information can provide you with valuable data that will help you maximize your SEO strategy, with Link Building techniques .
Positioning analysis
As you know, the main goal of SEO is to rank as high as possible in search results. However, when you have hundreds of pages on your site and you're trying to rank for multiple keywords , it's impossible to keep up.
Ranking analysis tools allow you to see how each page ranks and how they improve (or worsen) over time, and best of all, they also help you discover which tactics are working and which aren't.
So as you adjust your SEO strategy, you can see if your position is improving!
Please note that adjustments may take some time to make noticeable changes and positions may change relatively quickly regardless of what you are doing.
Website Monitoring
Search engines aim to provide the best results for their users, so sites with broken links, cluttered pages, or unreliable security protocols will not appear in search results.
Site monitoring allows you to pay attention to all pages without the need to run manual tests all the time. If an automation tool discovers something wrong, it will notify you so you can fix it.
Competition monitoring
While you will need to use all of these automation tools for your own SEO purposes, which can be many , it is also useful to implement them on your competitors' websites to spot potential ways to outrank them and rank higher in search results.
However, keep in mind that they can do the same thing on your site. So to prevent this from becoming a tactical battle, it's best to focus on creating high-quality content that is relevant and adds value to users.
With this in mind you will often get first place and be at least in the top five.
seo guide
The 8 best SEO automation tools to increase your efficiency
Having goals in mind can ensure you get the most productivity out of a single tool, but always remember: automation is designed to help you get things done, not take over completely .
So if you are expecting a tool that can improve your rankings without your involvement, you will be sorely disappointed.
Also, when choosing one of these tools, keep in mind that most of them focus on a specific SEO task or element. While some are more comprehensive, it's best to know in advance what you want to achieve.
1. SEMrush
We start with this very complete SEO automation tool.
SEMrush is a multi-faceted marketing company that offers some great programs to help you get more out of search engine optimization.
Below we will give you a brief summary of what you can expect.
Keyword Research
If you're still coming up with keywords the old-fashioned way, you're doing it wrong. Sometimes, you may not realize which keywords and phrases will help you rank higher, which means you'll struggle to keep up.
SEMrush breaks this research down into local and national levels!
So, if you have a brick-and-mortar business, you can make sure you rank high in local searches. If you are an online business, you can rank high anywhere.
Backlink Analysis
You can check your own website and your competitors'. Again, backlinks are crucial to establishing authority, which is valuable to search engines.
Technical SEO audits
Are you using your tags correctly? Have you updated all of your site's tags, from images to alt text and meta descriptions ? Otherwise, you could be hurting your rankings.
SEMrush can analyze every page on your site to detect potential issues. This tool is useful when creating new pages or updating existing ones so that nothing gets missed.
SERP Tracking
As we mentioned, tracking your SERP rankings is vital to determining which tactics are working best. SEMrush can see on a daily basis how your pages rank against all the different keywords.
From there, you can observe changes and link them to specific strategies. Over time, you can refine your process until you reach the top spot.
2. Google Search Console
Since Google is the number one search engine, the tools it offers are quite valuable. Although it is always very secretive about its algorithms and updates, it does provide excellent analytics and automation tools.
All you have to do to get started is submit your sitemap for indexing .
Google Search Console will show you how your pages rank for various keywords and illustrate which ones are driving the most traffic. This information can be very valuable because the keywords you want to rank for may be different from the ones associated with your site.
Google will also automatically alert you if something is wrong, such as broken links, missing tags, or inconsistent information. Once you've fixed the issues, you can notify Google to update your sitemap accordingly.
When you get started, you'll want to use the URL Inspection tool, as this examines a specific page and provides details about it based on the last web crawl.
This data can help you optimize each page more efficiently, because you don't have to guess what's wrong.
3. Screaming Frog SEO Spider
Next, we have another comprehensive marketing company that offers a free SEO automation tool, it is called SEO Spider Tool and it works very similarly to a Google web crawler.
This tool will analyze any page on your site and provide detailed data on what's working and what's not.
Fortunately, SEO Spider Tool is free to use for up to 500 pages. If you need more than that, you'll have to upgrade to a paid version. However, depending on the size of your site, the free option may work just fine.
With the Spider tool, you can analyze:
Broken links
One or two links are easy enough to fix, but if there are dozens, the job gets a little more complicated.
With this tool you can export a complete list to make it easier to get the right URLs.
Generating sitemaps
If you need a sitemap for Google, you can generate one with this tool.
Integrate with analytical tools
SEO Spider can work with Google Analytics , Page Speed Insights , and more. The integration ensures that you can work more efficiently to fix any errors.
Analyze metadata
This tool will notify you if a tag is too long, too short, or missing vital keywords.
Each report includes a lot more detail about meta tags , which can seem overwhelming at first. However, more data can help you get a clearer picture of what's really going on.
4. Ahrefs
However, it is a time-consuming process, which is why it represents a major challenge for companies looking to keep up.
With so many elements to pay attention to at all times, a company needs to allocate human resources to monitor SEO full-time, which can be an economic challenge.
Fortunately, technology can come to the rescue! SEO automation benefits of using our homeowner database tools can be the solution for your company to maximize productivity and get the best return on your investment .
So, let’s dive into the world of SEO automation and find out how it works and how you can employ it in your next campaign.
In this post we will talk about:
What is SEO automation?
What SEO elements can we automate?
The 8 best SEO automation tools to increase your efficiency
Conclusion: SEO automation tools can guide you in the right direction
Keep reading!
What is SEO automation?
As the name suggests, SEO automation is the process of taking repetitive or simple tasks and automating them —think of it as implementing a factory line into your SEO marketing.
The main benefit of automating your SEO practices is that you can spend more time on the creative aspects of optimization and focus your attention on tactics that improve your rankings .
What SEO elements can we automate?
It would be great to have one tool that can meet all your SEO needs, but the fact is that you need to be strategic about which processes you automate.
Furthermore, automation doesn’t replace practical analysis and activity, it simply streamlines your efforts . So if you think you can take a “set it and forget it” approach, you’re sorely mistaken.
However, below we will talk about the most common elements of your Marketing SEO that can be automated.
Backlink Analysis
One way search engines can check which sites are the most trustworthy and authoritative is to see how many links point to them.
This is because the more backlinks direct to a site, the more they value it , and therefore, it occupies a better position.
Generally, the best way to get more links is to become an authority within your niche.
Backlink analysis, on the other hand, allows you to see:
Who is linking to your site: Ideally, only other trusted sources should link to you, as this will create a more qualified network.
If there are suspicious or fraudulent websites connected to you: This is critical because it can cause a penalty .
Why those scam sites are targeting your domain – this will help you prevent similar sites from doing so in the future.
Another way to use backlink analysis is to also inspect your competitors' websites.
How many backlinks do they have?
Do they receive links from more reliable sources than you?
This information can provide you with valuable data that will help you maximize your SEO strategy, with Link Building techniques .
Positioning analysis
As you know, the main goal of SEO is to rank as high as possible in search results. However, when you have hundreds of pages on your site and you're trying to rank for multiple keywords , it's impossible to keep up.
Ranking analysis tools allow you to see how each page ranks and how they improve (or worsen) over time, and best of all, they also help you discover which tactics are working and which aren't.
So as you adjust your SEO strategy, you can see if your position is improving!
Please note that adjustments may take some time to make noticeable changes and positions may change relatively quickly regardless of what you are doing.
Website Monitoring
Search engines aim to provide the best results for their users, so sites with broken links, cluttered pages, or unreliable security protocols will not appear in search results.
Site monitoring allows you to pay attention to all pages without the need to run manual tests all the time. If an automation tool discovers something wrong, it will notify you so you can fix it.
Competition monitoring
While you will need to use all of these automation tools for your own SEO purposes, which can be many , it is also useful to implement them on your competitors' websites to spot potential ways to outrank them and rank higher in search results.
However, keep in mind that they can do the same thing on your site. So to prevent this from becoming a tactical battle, it's best to focus on creating high-quality content that is relevant and adds value to users.
With this in mind you will often get first place and be at least in the top five.
seo guide
The 8 best SEO automation tools to increase your efficiency
Having goals in mind can ensure you get the most productivity out of a single tool, but always remember: automation is designed to help you get things done, not take over completely .
So if you are expecting a tool that can improve your rankings without your involvement, you will be sorely disappointed.
Also, when choosing one of these tools, keep in mind that most of them focus on a specific SEO task or element. While some are more comprehensive, it's best to know in advance what you want to achieve.
1. SEMrush
We start with this very complete SEO automation tool.
SEMrush is a multi-faceted marketing company that offers some great programs to help you get more out of search engine optimization.
Below we will give you a brief summary of what you can expect.
Keyword Research
If you're still coming up with keywords the old-fashioned way, you're doing it wrong. Sometimes, you may not realize which keywords and phrases will help you rank higher, which means you'll struggle to keep up.
SEMrush breaks this research down into local and national levels!
So, if you have a brick-and-mortar business, you can make sure you rank high in local searches. If you are an online business, you can rank high anywhere.
Backlink Analysis
You can check your own website and your competitors'. Again, backlinks are crucial to establishing authority, which is valuable to search engines.
Technical SEO audits
Are you using your tags correctly? Have you updated all of your site's tags, from images to alt text and meta descriptions ? Otherwise, you could be hurting your rankings.
SEMrush can analyze every page on your site to detect potential issues. This tool is useful when creating new pages or updating existing ones so that nothing gets missed.
SERP Tracking
As we mentioned, tracking your SERP rankings is vital to determining which tactics are working best. SEMrush can see on a daily basis how your pages rank against all the different keywords.
From there, you can observe changes and link them to specific strategies. Over time, you can refine your process until you reach the top spot.
2. Google Search Console
Since Google is the number one search engine, the tools it offers are quite valuable. Although it is always very secretive about its algorithms and updates, it does provide excellent analytics and automation tools.
All you have to do to get started is submit your sitemap for indexing .
Google Search Console will show you how your pages rank for various keywords and illustrate which ones are driving the most traffic. This information can be very valuable because the keywords you want to rank for may be different from the ones associated with your site.
Google will also automatically alert you if something is wrong, such as broken links, missing tags, or inconsistent information. Once you've fixed the issues, you can notify Google to update your sitemap accordingly.
When you get started, you'll want to use the URL Inspection tool, as this examines a specific page and provides details about it based on the last web crawl.
This data can help you optimize each page more efficiently, because you don't have to guess what's wrong.
3. Screaming Frog SEO Spider
Next, we have another comprehensive marketing company that offers a free SEO automation tool, it is called SEO Spider Tool and it works very similarly to a Google web crawler.
This tool will analyze any page on your site and provide detailed data on what's working and what's not.
Fortunately, SEO Spider Tool is free to use for up to 500 pages. If you need more than that, you'll have to upgrade to a paid version. However, depending on the size of your site, the free option may work just fine.
With the Spider tool, you can analyze:
Broken links
One or two links are easy enough to fix, but if there are dozens, the job gets a little more complicated.
With this tool you can export a complete list to make it easier to get the right URLs.
Generating sitemaps
If you need a sitemap for Google, you can generate one with this tool.
Integrate with analytical tools
SEO Spider can work with Google Analytics , Page Speed Insights , and more. The integration ensures that you can work more efficiently to fix any errors.
Analyze metadata
This tool will notify you if a tag is too long, too short, or missing vital keywords.
Each report includes a lot more detail about meta tags , which can seem overwhelming at first. However, more data can help you get a clearer picture of what's really going on.
4. Ahrefs