Boost your image with content marketing
Posted: Sun Dec 22, 2024 6:37 am
Your company is the most beautiful, your products are the best and you would like the whole world to know it, not just your family and friends? Content marketing is for you! It is any information to share about your company, your products (the best in the world), and your market. It is not complicated to set up, but it can be planned. It is called Content Marketing.
The more you communicate, the more visible you are, and your notoriety increases.
Summary
Step 1: Create your Content Marketing Strategy
Define an editorial line:
This is our guideline, the common thread of our communication . It includes: our objectives ( why do marketing content ), who we are addressing, in what format, how often, what tone we use, what we say, or not, ... In short, how taiwan phone number we position ourselves, and who will define us on the web.
Take the time to think about your market
Who are your customers? Where are they? Where do they surf?
Then, we will define what seems to us to best suit us in terms of format according to our client typology.
Individuals (BtoC), the choice is vast: you can take photos, put videos on Youtube, blog articles, news on the website, information to Like on FB, Twitter. Generally the formats are short and the diffusion frequent . We can also mix content according to our objective: more notoriety, attract new customers, or retain those who are already there.
Professionals (BtoB ): here again the choice is vast but companies do not look at all the media. The ideal is to target one, two or three professional social networks corresponding to that of your ideal buyer (buyer persona) to distribute its content. Notoriety is important and the image to convey can be that of the "Specialist".
What format should I adopt?
short formats based on information from your sector of activity (Newsjacking), videos, live
longer formats with real in-depth articles, organizing webinars, or writing white papers.
Alternating between the two.
Whatever the media and formats chosen, take care of your visuals, and work on your titles to generate interest. Be precise , find catchy titles, find the right tone.
Step 2: Distribute your Content
Plan
As in any strategy, to foresee is to anticipate .
Make a list of the themes/sections on which you wish to communicate, define color codes and enter them in an online calendar (you will find a template to download). It is graphic, visual and easy to modify. Plan publication frequencies more or less long depending on the format and your client type.
The more you communicate, the more visible you are, and your notoriety increases.
Summary
Step 1: Create your Content Marketing Strategy
Define an editorial line:
This is our guideline, the common thread of our communication . It includes: our objectives ( why do marketing content ), who we are addressing, in what format, how often, what tone we use, what we say, or not, ... In short, how taiwan phone number we position ourselves, and who will define us on the web.
Take the time to think about your market
Who are your customers? Where are they? Where do they surf?
Then, we will define what seems to us to best suit us in terms of format according to our client typology.
Individuals (BtoC), the choice is vast: you can take photos, put videos on Youtube, blog articles, news on the website, information to Like on FB, Twitter. Generally the formats are short and the diffusion frequent . We can also mix content according to our objective: more notoriety, attract new customers, or retain those who are already there.
Professionals (BtoB ): here again the choice is vast but companies do not look at all the media. The ideal is to target one, two or three professional social networks corresponding to that of your ideal buyer (buyer persona) to distribute its content. Notoriety is important and the image to convey can be that of the "Specialist".
What format should I adopt?
short formats based on information from your sector of activity (Newsjacking), videos, live
longer formats with real in-depth articles, organizing webinars, or writing white papers.
Alternating between the two.
Whatever the media and formats chosen, take care of your visuals, and work on your titles to generate interest. Be precise , find catchy titles, find the right tone.
Step 2: Distribute your Content
Plan
As in any strategy, to foresee is to anticipate .
Make a list of the themes/sections on which you wish to communicate, define color codes and enter them in an online calendar (you will find a template to download). It is graphic, visual and easy to modify. Plan publication frequencies more or less long depending on the format and your client type.