Myths about the work of a PR specialist
Posted: Wed Jan 22, 2025 8:10 am
Some may think that the work of a PR specialist is similar to entertainment, because he often attends various get-togethers, parties and cultural events. Despite the fact that a PR specialist does occasionally attend such events, he does not come to them for a fun pastime, but to fulfill an important mission - to represent the interests of his company and take care of its reputation.
People from the PR field jokingly call Ostap Bender the first PR specialist in history, citing as an example how he organized the International Chess Tournament in the village of Vasyuki. Some even believe that it was his image that caused the emergence of various myths in this area. Let's consider them.
Myths about the work of a PR specialist
Myth #1: The media doesn't like PR managers
Often, a specialist becomes an vk database obstacle to direct communication between a press representative and the head of an organization who has information important to the media. Sometimes there are disputes between them, but there is no hostility or rivalry. Most often, on the contrary, they cooperate in finding useful data and solving other problems.
Myth #2: All PR people make big money
The salary of a beginner PR specialist usually does not exceed 30 thousand rubles.
The first years he works for the sake of finding useful connections and his own development. If the corresponding efforts are made, the money comes. Otherwise, the person lags behind the market.
Myth #3: You don't need to study to work in this field
Most people who are far from PR believe that if you are sociable and outgoing, then it will be easy for you to enter the profession without preparation. But in fact, a specialist should have at least a basic education in the humanities - for example, a diploma in psychology or journalism. And diplomas in the field of PR will be an addition to the main document.
Myth #4: You always have to adapt to your interlocutors
It is a very popular myth among the uninformed that a specialist must necessarily be friends with everyone so that journalists will write good articles about his organization. In reality, the PR specialist's duties include only showing respect and observing business etiquette.
Pros and Cons of Working as a PR Specialist
People from the PR field jokingly call Ostap Bender the first PR specialist in history, citing as an example how he organized the International Chess Tournament in the village of Vasyuki. Some even believe that it was his image that caused the emergence of various myths in this area. Let's consider them.
Myths about the work of a PR specialist
Myth #1: The media doesn't like PR managers
Often, a specialist becomes an vk database obstacle to direct communication between a press representative and the head of an organization who has information important to the media. Sometimes there are disputes between them, but there is no hostility or rivalry. Most often, on the contrary, they cooperate in finding useful data and solving other problems.
Myth #2: All PR people make big money
The salary of a beginner PR specialist usually does not exceed 30 thousand rubles.
The first years he works for the sake of finding useful connections and his own development. If the corresponding efforts are made, the money comes. Otherwise, the person lags behind the market.
Myth #3: You don't need to study to work in this field
Most people who are far from PR believe that if you are sociable and outgoing, then it will be easy for you to enter the profession without preparation. But in fact, a specialist should have at least a basic education in the humanities - for example, a diploma in psychology or journalism. And diplomas in the field of PR will be an addition to the main document.
Myth #4: You always have to adapt to your interlocutors
It is a very popular myth among the uninformed that a specialist must necessarily be friends with everyone so that journalists will write good articles about his organization. In reality, the PR specialist's duties include only showing respect and observing business etiquette.
Pros and Cons of Working as a PR Specialist