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The company focuses on sustainability

Posted: Wed Jan 22, 2025 8:56 am
by phonenumber
You could offer limited edition products that focus on the environment, or use more packaging space to communicate sustainability messages. You could even change your product entirely and offer a “greener version”, which might cost more, but some of the profits would go to the relevant charity. A great example is toilet paper retailer Who Gives A Crap, which offers 100% recycled toilet paper and packaging.



The company focuses on sustainability as a core value that transcends its brand. They even donate 50% of their profits to “ensure everyone has access to clean water and toilets.” Their packaging is full of list of singapore fax number to their sustainability efforts, including the paper boxes and individual wrappers.



View this article on Instagram A post shared by Who Gives A Crap (@whogivesacraptp) They also recently launched a campaign dedicated to raising awareness about deforestation. They redesigned an illustration of the popular children's character Winnie the Pooh, where he and his friends are surrounded by felled tree stumps, which represent the impact of clearing land to make traditional toilet paper.