Consumption and the growing popularity

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Ethical concerns about animal welfare, coupled with the transparency provided by certifications from organizations such as PETA and Leaping Bunny, are driving this strong preference. Women tend to seek out brands that openly display their cruelty-free credentials, which builds a sense of trust and loyalty to ethical companies. Additionally, female consumers often value cruelty-free products that incorporate natural and vegan ingredients, which adds to their appeal. 3.2 Men: A Growing Market The demand for cruelty-free fiji b2b leads cosmetics among men is expected to increase, with a projected growth rate of 7.9% from 2024 to 2030. The increasing awareness of ethical of men's grooming products contribute to this trend.


The adoption of skincare routines and cosmetic products among men is growing, and many brands are now creating targeted cruelty-free product lines to meet this demand. Brands that are capitalizing on the men’s segment are offering everything from cruelty-free beard oils to skincare, reflecting this shift towards the inclusiveness of ethical beauty. 3.3 Influence of Age and Income on Choices Consumer preferences for cruelty-free cosmetics vary based on age and income. Younger generations, especially Millennials and Gen Z, prioritize cruelty-free options, with Millennials showing the highest interest. However, income also plays a significant role: consumers earning over $80,000 per year are more likely to choose cruelty-free products (53%) and vegan products (42%).