Do you need employer branding?
Posted: Wed Jan 22, 2025 9:29 am
It is an unquestionable fact that nowadays almost every organization is constantly looking for quality employees. Namely, it is impossible to achieve business growth without quality personnel. Until recently, the recruitment process itself was very simple: posting a job ad on one of the portals, selecting candidates according to their CVs and professional knowledge, and finally selecting employees with the help of a psychological assessment or some other structured selection procedure.
However, in the last few years, an interesting trend has been observed in the market. Employers have realized that it is no longer enough to simply publish a job advertisement and expect a sufficiently large number of interested candidates to apply, so that they can easily select the “best” one. On the contrary, the situation today is such that candidates do not review job advertisements as much as they used to, they are satisfied with their current job and are not ready to change it even for a higher salary, and they are more aware than ever of their unique business skills, which give them the right to negotiate the best working conditions for themselves.
How to respond to this problem that a growing number of mexico whatsapp data organizations are facing every day? This is exactly what employer branding can help you with. In its essence, it consists of specific structural and marketing activities with the help of which you not only make your organization an excellent place to work, but also promote it to the market, which consequently attracts the very candidates who, with their knowledge and skills, can help you achieve your business goals.
Here are some of the biggest benefits that employer branding can bring to your organization:
1. You will reduce the costs of hiring new employees – With the help of a properly set employer branding strategy, you will successfully present yourself to the market as a desirable employer. This consequently means that you will establish contact and improve communication with those candidates who you personally believe can help you achieve your goals, which will certainly reduce your recruitment costs.
2. Candidates will want to work for your organization even for a lower salary – Research has shown that candidates are generally more willing to work even for a slightly lower salary if the company has a good reputation and actively invests in developing its brand.
3. You will avoid unnecessary costs - If you actively work on employer branding, you will truly create a pleasant place to work for your current employees. This also means that you will save your company money that it would otherwise have to give to "repair" the situation caused by dissatisfaction and unmotivated employees, turnover and their departure from the company, etc. – which can reach millions.
However, in the last few years, an interesting trend has been observed in the market. Employers have realized that it is no longer enough to simply publish a job advertisement and expect a sufficiently large number of interested candidates to apply, so that they can easily select the “best” one. On the contrary, the situation today is such that candidates do not review job advertisements as much as they used to, they are satisfied with their current job and are not ready to change it even for a higher salary, and they are more aware than ever of their unique business skills, which give them the right to negotiate the best working conditions for themselves.
How to respond to this problem that a growing number of mexico whatsapp data organizations are facing every day? This is exactly what employer branding can help you with. In its essence, it consists of specific structural and marketing activities with the help of which you not only make your organization an excellent place to work, but also promote it to the market, which consequently attracts the very candidates who, with their knowledge and skills, can help you achieve your business goals.
Here are some of the biggest benefits that employer branding can bring to your organization:
1. You will reduce the costs of hiring new employees – With the help of a properly set employer branding strategy, you will successfully present yourself to the market as a desirable employer. This consequently means that you will establish contact and improve communication with those candidates who you personally believe can help you achieve your goals, which will certainly reduce your recruitment costs.
2. Candidates will want to work for your organization even for a lower salary – Research has shown that candidates are generally more willing to work even for a slightly lower salary if the company has a good reputation and actively invests in developing its brand.
3. You will avoid unnecessary costs - If you actively work on employer branding, you will truly create a pleasant place to work for your current employees. This also means that you will save your company money that it would otherwise have to give to "repair" the situation caused by dissatisfaction and unmotivated employees, turnover and their departure from the company, etc. – which can reach millions.